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WHAT A DIFFERENCE A DAY MAKES.

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BMW Upgrade Scheme.

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Job Vacancy - Service Advisor

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Job Vacancy - BMW & MINI Parts Advisor

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Job Vacancy - Customer Support Advisor

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Not own a BMW? BMW X2 for £399.

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Vacancy - Mechanical Preparation Vehicle Technician

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0% APR on the BMW 4 Series Range.

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Job Vacancy - BMW Genius

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0% APR on the BMW X4, X5 & X6.

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Job Vacancy - Local Business Development Manager

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BMW ON THE MOTABILITY SCHEME FROM £249

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BMW i8 Roadster

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Job Vacancy - Sales Executive Vacancy

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Soper Accident Aftercare

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Impress with the new BMW Shadow Edition

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BMW Winter Check.

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Exciting work from 17 year old Sam Jenkins

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New Arrival - The BMW i8 Protonic Red Edition.

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The BMW 1 Series. Just £259 per month

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BMW Cruise E-Bike

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The Ultimate Drive Competition

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WELCOME EMMA AND JONATHAN

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ALTERNATIVE DISPUTE RESOLUTION

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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June Dainty

Receptionist & Baker
  • Years at the dealership 11
  • Years in the industry 11
  • Department BMW
  • Hobbies Baking, Gardening & Swimming

Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW
  • Hobbies Horse Racing, Baking & Travelling

Nigel Storey

General Sales Manager
  • Years at the dealership 8
  • Years in the industry 23
  • Department Sales
  • Hobbies Golf & Dog Walking

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales
  • Hobbies Motorsport & Tennis

Rob Payne

BMWi Brand Manager
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales
  • Hobbies Computing, technology and travel.

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales
  • Hobbies Cycling & Walking

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales
  • Hobbies Holidays & Rugby

Sean Venkatsamy

New Car Sales Executive & Motability Specialist
  • Years at the dealership 4
  • Years in the industry 6
  • Department Sales
  • Hobbies Holiday, Football & Music

Jonathon Mee

New Car Sales Executive & Motability Specialist
  • Years at the dealership 1
  • Years in the industry 2
  • Department Sales
  • Hobbies Rugby & Food

Roy Tan

Used Car Sales Manager
  • Years at the dealership 10
  • Years in the industry 15
  • Department Sales
  • Hobbies Eating Out & Travel

John Blagg

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales
  • Hobbies Golf, Rugby

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales
  • Hobbies Football and gym.

David Noble

Used Car Sales Executive
  • Years at the dealership 2
  • Years in the industry 14
  • Hobbies Music & Football

James Laverick

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Paul Selby

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 30
  • Department Sales
  • Hobbies Golf & Fishing

Stefan Parry

New Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales
  • Hobbies Eating & Football

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 5
  • Years in the industry 32
  • Department Finance
  • Hobbies Shooting, Cycling & Swimming

Richard Hodgkiss

Retail Manager
  • Years at the dealership 1
  • Years in the industry 16
  • Department Sales
  • Hobbies Motorsport

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service
  • Hobbies Golf, Skiing & Classic Aviation

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service
  • Hobbies None

Chris Chambers

Service Advisor
  • Years at the dealership 3
  • Years in the industry 3
  • Department Service
  • Hobbies Football, cricket, spending time with family

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service
  • Hobbies Cooking, Going to the Gym and Socialising with Friends and Family.

Julie Wallhead

Driver
  • Years at the dealership 14
  • Years in the industry 14
  • Department Service
  • Hobbies Walking & Socialising

David Beeson

Driver
  • Years at the dealership 7
  • Years in the industry 7
  • Department Service
  • Hobbies Mountain Biking & Motorsport

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts
  • Hobbies Football & Cycling

Mark Hamson

Parts Advisors
  • Years at the dealership 8
  • Years in the industry 8
  • Department Parts
  • Hobbies None

Jo Lincoln

Retention Manager
  • Years at the dealership 9
  • Years in the industry 14
  • Department Marketing
  • Hobbies Cooking, Eating Out, Excercising & Live Music

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Great customer service at Sopers always

Service

No Issues

Service

They were kind enough to clean the boot of my car whilst it was in for the MOT.Car interior not cleaned very thoroughly...dust layer still on dashboard and steering wheel. Not bad for a freeby.

Service

Really helpful staff in service especially Sophie Tyrer

Service

Impressive service

Service

Excellent customer service, friendly and professional

Service

I really want to like soper, the people that work there are so friendly and courteous however their warranty assessor must be a proper jobsworth as the small issues I have had with the car have not been dealt with to my liking.

Service

Sophie Tyrer on the service desk was very helpful but lack of parts was a major problem

Service

Works was completed efficiently and overall experience was very good.

Service

As mentioned in my above comments. Service levels. I was having to chase people as when I left messages no-one got back to me, or if they did it would be a day more before a response.

Service

Very good customer service listening properly and taking into account my concerns

Service

As above.

Service

Problem identified and fixed, car cleaned and courtesy transport provided.

Service

As above

Service

At Soper's you are made to feel welcome from the reception desk to being kept informed of any ensuing issues found through to collecting a clean car.Great service

Service

My car looked great when I collected it.

Service

everything went very smoothly

Service

The service part of it in the showroom was fine

Service

3 weeks waiting to book my car in for a new key, no courtesy car available. Had my car all day and key was not fixed, only a diagnostic. No call in the day to say what they found, no ability to order the key need another visit to get it sorted

Service

looked after us well

Service

Service was very good - only one issue I asked to be notified by txt message when my car was ready to collect & didn’t receive one. Car always returned beautifully cleaned which is much appreciated ??

Service

Everything was perfect

Service

Because the whole process was amazing from start to finish.Having driven other makes for about fifty years I realise what's been missing. My Daughter and Son in Law have had several BMW s and I never listened when they kept recommding them. Thank You

Service

Everything went very smoothly and the car looked great after the valet.

Service

every went smoothly and sopers were very helpful

Service

Brought for a complementary health check. When given health check back told all was ok with the car. When reading through the health check sheet saw urgent attention due to rear brake binding. This was not an issue before bringing into soper

Service

Everything ready when I arrived and whilst waiting for my car entertained with cake, coffee an in comfortable conditions. Very friendly staff who explained everything simply

Service

The work was done at the time stated. Sopers always make us welcome. Plus a wash and polish of my car,makes a lovely finish.

Service

Everyone, from first making contact by phone, through the Service dept who booked my car in, to the reception staff when I arrived, the Service dept staff and Mike Taylor who took me through the original purchase were just so helpful and friendly.

Service

Very smooth, kept informed and a prompt service.

Service

Always get great customer service from Chris. Car was collected, work carried out, and returned all nice and clean. Couldn't ask for more!

Service

Yes very good service very little time spent hanging around the young lady was very friendly and helpful

Service

Welcoming staff and very pleasant experience. I was constantly updated with the position of my service.

Service

Nothing is ever too much trouble. Great service.

Service

When I collected my car the computer system had seen completely stopped and restarted therefore I could not get my phone to work no radio all satnav info gone. I had to go back twice more to get them to fix that

Service

you did what you said you would

Service

I was told car was ready so I came to pick it up after service. But it wasn't ready, it hadn't been washed and valeted. The service receptionist washed it herself while I waited !

Service

Extremely courteous staff, efficient service time, excellent waiting facilities and superb valet

Service

5 * service with no complaints.

Service

Fast, friendly service. Fit me in at a moments notice without any trouble

Service

Well looked after and made to feel valued customer

Service

Everything was carried out as advised, staff were accommodating

Service

Problem explained and then resolved.

Service

See answer above.

Service

Everything as promised, timing and staff friendliness

Service

Service at a time convenient to myself. Courteous welcome and service from reception including the ability to stay in a relaxed area whilst I waited for the service to be complete.

Service

Left waiting a while on collection.

Service

First rate service. Totally geared to customer Satisfaction.

Service

I have always received excellent service from BMW but felt that I was failed at this appointment and this will now result in me having to make time to bring my car back to have the brake pads attended to, which is what my car was booked in for.

Service

I was advised that there was a nail in a tyre, but pressure was holding. They did not have a replacement but I should have it changed. I took car to a tyre co. who removed a very short screw, the tyre is fine. Standard answers are not always good.

Service

My sevice advisor and technition kept me informed throughout the service.

Service

No issue with having the curtousy car for the extra time

Service

First class service ,from walking in and meeting Sophia Tyrer ,as I had been waiting at Lincoln hospital over 1 hour ,after being told by my local bmw @ Boston they would pick up my bmw at 1.00 pm,and I was not to drive the car,

Service

Ease of delivery and quality of replacement car

Service

Always good service

Service

Car collected and delivered back home

Service

JP i think he is servicr controller always is very helpful and friendly and makes sure i am satisfied

Service

Excellent customer service from start to finish.

Service

Everything went smoothly, having a hire car was a pleasure too.

Service

Prompt....efficient.....made to feel welcome....decent value......particularly liked the 1 yr free valet.

Service

Completely satisfied with service received on this occasion

Service

I was looked after by Sophie, who was an exceptional representative. She made the experience relaxed, infomative and thoroughly enjoyable

Service

I was well looked after by your front of house and service person.The MOT was completed and the health check was a bonus, as was the first rate valet. (Well done to whoever does that.)

Service

When the car goes in for a service we are kept up to date with what is going on with the car and if there is any problem, we are contacted straight away.

Service

Everything I wanted and needed.

Service

I am always treated like a valued customer and this is done in a courteous and efficient manner.

Service

They listen and do what they say they will do without fuss and without trying to extract more money from me than the original quote. Kept me informed of progress and met the agreed timings. Friendly and knowledgeable service advisers.

Service

We’re unable to diagnose reported problem yet wanted to charge for investigation time

Service

BMW didn't service my car

Service

As previous answer

Service

My car passed its first MOT with no extra cost to me than the MOT fee of £39

Service

Easy process, customer service great

Service

Good service and helpful

Service

Very helpful and thorough

Service

Nothing to complain about

Service

I was advised of any up and coming maintenance requirements in the future

Service

Friendly, efficient, superb

Service

Great service, lovely staff.

Service

Car had a servicing & supposed software upgrade. Since the upgrade not only has the MPG dropped but I now have to press unlock on the remote, THEN press & hold the tailgate button to open the tailgate. I used to just press & hold the tailgate button!

Service

Jason sorted out the mess created by BMW assist and the courtesy car I had and was V helpful

Service

The car service seems fine. Soper requested to keep the car to upgrade the software in the EMU. Since the service the car's mpg has significantly reduced, from 49-50mpg, down to 44-45. I am therefore very dissatisfied with this aspect.

Service

Good customer service and very efficient.

Service

Sophie Tyrer professional to the end making the experience all the better. She is a credit to you and always finds time to chat even though she is very busy

Service

The work was not completed the same day and I had to return another day for it to be finished.

Service

Again an excellent experience

Service

All work completed efficiently courtesy car available which was a pleasure to experience as my wife is possibly looking to upgrade her car.

Service

excellent service

Service

Never completely satisfied to have to pay out money but other than that a high level of service! The team did a great job of keeping my bill manageable.

Service

Although the car was with Sopers by 8.30 a.m., work did not commence until late afternoon, and was not completed until the following day. However, I have received an apology and a valeting voucher, so all is forgiven.

Service

There was a miscommunication when I made a phone call to book in originally, bu the team were very quick in resolving the matter

Service

Easy to deal with

Service

they did what i expected

Service

They were professional

Service

Handover excellent Great communication and sense of customer needs excellent

Sales

Effortless

Sales

Everything ready on time

Sales

Everything dealt with smoothly by the dealership, easy pleasant transaction.

Sales

Good communication with Mike all the way through, even helped with none BMW things like removing my private plate etc

Sales

I’ve got the car I wanted at a price I am comfortable with.

Sales

All of the staff were courteous and polite,

Sales

Have dealt with Soper Mini for years and always had great service so dealing with them for a BMW I expected the same and that's what I got

Sales

Stefan was very patient with our decision

Sales

Every person I met was very professional

Sales

I was very impressed with the service I received at Soper BMW especially Mike Taylor, he certainly delivered a 5 star experience! I even had my new X5 delivered on the Soper truck which was a nice touch. Thank you!

Sales

Professional & helpful handover.

Sales

Really went that extra mile with the customer service. Collected me from the station to ensure I arrived safely. My induction with my car wasn’t rushed. Mike Dawson was brilliant

Sales

Everything went smoothly with no problems

Sales

I can't fault the service we were given, it was all excellent.

Sales

Again on hand over, everything was explained to me about the car, and the workings of some of the controls.

Sales

Excellent salesman, who was very attentive to my needs.

Sales

mike dawson

Sales

I was very happy with the service and treatment received.