Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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June Dainty

Receptionist & Baker
  • Years at the dealership 11
  • Years in the industry 11
  • Department BMW
  • Hobbies Baking, Gardening & Swimming

Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW
  • Hobbies Horse Racing, Baking & Travelling

Nigel Storey

General Sales Manager
  • Years at the dealership 8
  • Years in the industry 23
  • Department Sales
  • Hobbies Golf & Dog Walking

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales
  • Hobbies Motorsport & Tennis

Rob Payne

BMWi Brand Manager
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales
  • Hobbies Computing, technology and travel.

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales
  • Hobbies Cycling & Walking

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales
  • Hobbies Holidays & Rugby

Jonathon Mee

New Car Sales Executive & Motability Specialist
  • Years at the dealership 1
  • Years in the industry 2
  • Department Sales
  • Hobbies Rugby & Food

Roy Tan

Used Car Sales Manager
  • Years at the dealership 10
  • Years in the industry 15
  • Department Sales
  • Hobbies Eating Out & Travel

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales
  • Hobbies Football and gym.

David Noble

Used Car Sales Executive
  • Years at the dealership 2
  • Years in the industry 14
  • Hobbies Music & Football

James Laverick

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Paul Selby

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 30
  • Department Sales
  • Hobbies Golf & Fishing

Stefan Parry

New Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales
  • Hobbies Eating & Football

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 5
  • Years in the industry 32
  • Department Finance
  • Hobbies Shooting, Cycling & Swimming

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service
  • Hobbies Golf, Skiing & Classic Aviation

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service
  • Hobbies None

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service
  • Hobbies Cooking, Going to the Gym and Socialising with Friends and Family.

David Beeson

Driver
  • Years at the dealership 7
  • Years in the industry 7
  • Department Service
  • Hobbies Mountain Biking & Motorsport

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts
  • Hobbies Football & Cycling

Mark Hamson

Parts Advisors
  • Years at the dealership 8
  • Years in the industry 8
  • Department Parts
  • Hobbies None

Jo Lincoln

Retention Manager
  • Years at the dealership 9
  • Years in the industry 14
  • Department Marketing
  • Hobbies Cooking, Eating Out, Excercising & Live Music

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Good service but expensive

Service

Young receptionists in service lack of understanding on what is required

Service

I told them the wheels had already been changed but I feel they did NOT relay this to BMW and allegedly they said BMW would have been aware of my previous issues

Service

Because I am completely satisfied. I really appreciated the video and commentary too.

Service

The only thing I would mention is that the vehicle was cleaned, but not to normal high standard. The windscreen was quite dirty due to flies being stuck on the screen. This was not cleaned very well at all. I did advise the service representative.

Service

Always courteous and helpful

Service

Very useful video showing where the problem with the car was. New parts ordered and repaired successfully. Only issue was the car went in clean. Complimentary wash left it streaked. Will ask them to leave it next time.

Service

The service team at Soper are second to none, by far the best Bmw service partner I have used and believe me I've tried many over the years, no one comes close to the service Soper provides they are a credit to the brand, nothing's a problem for them

Service

Service booked and informed what was to be done and timeframe. Met expectations

Service

Happy with service pack and valet.

Service

Same as above I sent an email which i intially got a response but after the first response i haven't had a reply back I think this is poor customer service

Service

End result was satisfactory

Service

Friendly efficient service

Service

Service was fine but waiting for the car to be finished at 5pm after dropping it off at 8am was a bit annoying. I know they had not confirmed it would be ready but after that length of time collecting it after work we think it should be ready.

Service

Great staff, bad prices

Service

Some confusion over length of time they needed the car, will make sure I don't need it for the day after it booked in for.

Service

All work done as requested.

Service

I was informed that my vehicle had received a complimentary clean but the was clearly not the case. The car was spotless outside when I attended BMW and the inside was nearly the same. However, the mats hadn't been hoovered so NO complimentary clean.

Service

Everything was done well within the time limit. The feedback from the service team was great, as was the catch up with our original sales person, James.

Service

Smooth service

Service

As above.

Service

As above

Service

Wheel refurb from Kerb damage, great job kept informed and service

Service

Not Dealers fault but I was in the dealership for over 9 hours! Awaiting part to arrive and fit

Service

I had arranged my booking a few weeks earlier and delayed the appointment so that I could have a BMW courtesy car available whilst my car was being serviced. I was not happy when I was then given a mini as my courtesy car for the day.

Service

Something fairly important was missed on the service which I required to subsequently contact you about. There was an error on the next service date and the wrong tyre was recorded - left me wondering if the service had been undertaken

Service

Like I say very expensive they cleaned my car but not to a very good standard

Service

The whole experience is first class ,from making the phone appointment, getting the service item completed and not forgetting sampling the delicious coffee . Plus a complete valay, don't think it could be better.

Service

Getting charged £80 for the pleasure of being told the car has no recorded faults is rather frustrating. I even have photographic evidence.

Service

Unconvinced that the computer in the car was giving correct information

Service

Only small problem was over a full week before could get an appointment for repair.

Service

found the service very efficient

Service

As before; good service, prompt and courteous

Service

All staff on the servicing side are helpful and the car is in pristine co diction when returned

Service

See above

Service

Great service

Service

Conflicting advice received from different members of staff, leading to me having to challenge the price charged. The service manager resolved the issue eventually but not without causing me some embarrassment. Also 45 min wait at time of collection.

Service

very good service

Service

As above

Service

Booked in at a time that suited me; service team ready for my arrival. Plenty of seating whilst waiting last 39 mins for the service to be completed

Service

I had a very good experience, all sales staff were professional and polite, special thanks to Dave for making it a pleasant transaction.

Service

We are always looked after well by all the staff.

Service

car was not worked on until 3pm when i was asked to arrive for 8-30am. this is not the first time this has happened.Phone calls not returned to customer when staff have said they would ring them.HAS HAPPENED SEVERAL TIMES.

Service

The service team were great, as were their attitudes to the faults. Only not a 5 start due to BMW's poor higher level customer service. It would be nice when they clean and vacuum the car if they would also do inside the boot.

Service

Excellent quality of service.

Service

Nothing too much trouble

Service

My cars 'free service' wash was very poor and on arrival home I noticed the next day that my rear wiper had been split, I can only assume this was done when the car was being cleaned as the wiper blade was fine before the car went in for it's service

Service

Perfect service helpful polite informative staff in the servicing department

Service

efficient but expensive

Service

Quite a long wait to be seen due to equipment failure without any explanation. as to why I was left waiting.

Service

Generally as above Had to return 2 days later once part was available but second time it was fitted in less than 30 minutes

Service

The service is excellent, I never have any issues and everything is never too much trouble.

Service

Mechanics and engineers excellent. Sales staff have also been good though recently some staff in servicing have not been as good.

Service

Everything went like clockwork ??

Service

Great however would be good if you offered a service plan.

Service

My vehicle reported 'damaged' as an output of the health check video, a short vehicle inspection upon arrival would have avoided considerable upset..

Service

Wesley looked at the wheels and agreed no customer damage to the wheels, He fowarded photos and detail onto David Noble the original sales person, After 5 days no response so I rang, David informed me that they would sort something out?

Service

Easy procedure, friendly staff, efficient and knowledgeable staff.

Service

Normally we are satisfied, but on this occasion we weren't. We told the Service Manager this but he wasn't very sympathetic. The order in which the work was carried out meant we now have an unnecessary MOT failure on the car's record.

Service

The MOT and associated works were carried out as planned and the timed appointment was exactly on time

Service

Very satisfied,the service was brilliant.

Service

Lucy and the people I dealt with were very professional and helpful. Clean and impressive inside and out, exudes pride in the organisation that inspires customer confidence.

Service

Friendly family feel dealership. Always good service but docked 0.5 as took much longer than expected and wasn't kept informed as well as I would expect

Service

They require many phone calls and visits to their dealership to get the work done to a satisfactory standard and would avoid doing anything under warranty if they thought they could get away with it. They are NOT FIT to be a BMW DEALER.

Service

The veichle has service and mot

Service

My car had been booked in for a service for a couple of weeks but when I arrived with it the reception staff said it was not booked in ! I was somewhat disappointed However they fitted it in that day but much later on.

Service

Lack of interest in providing info on additional product I wanted to buy

Service

Excellent service from start to finish

Service

Car pre-booked fot its service and a courtesy car also booked. No courtesy car available. Then when collected it hadn't been washed. The car was handed back as ready with an18-20

Service

See comments from question 1 - the same apply. Poor customer service

Service

Reliable and friendly service.

Service

Polite efficient service

Service

The way that that it was explained of the work that had been carried out

Service

Great staff and lovely place to go sit and wait for my car to be dealt with .

Service

excellent customer service from the minute i booked the service over the phone to the nimute i left the showroom

Service

Friendly service staff, reasonable prices

Service

Service exellent all went very well

Service

Forgot to service the brake fluid so I had to arrange taking my car back to have it done.

Service

The car had a defective head light seal the light was replaced under warranty, no hassle.

Service

Excellent female service receptionist who ensured my personal and service requirements were fully met on time. Time being important to me and kept fully informed of progress

Service

Easy to deal with, knowledgable and punctual.

Service

Matt Porter was a superb salesman and very helpful.

Service

I think this is the third visit where the car hasn't been washed or vaccumed

Service

I have an outstanding issue with damage on the car. But no issue with the service I received for the repair.

Service

Excellent Service by the whole BMW Team

Sales

Mike Taylor professional hand Over

Sales

As outlined above the sales person I was dealing with was accommodating and outstanding and happy to got the extra mile to get the car ready for me in time.

Sales

There was nothing more that they could have done. It was all exemplary.

Sales

dealership, and sales person were excellent and easy to deal with nothing was to much trouble

Sales

Good service, good price, happy with the car. Only hiccup was not having the Sat Nav working for when I collected the car

Sales

Seat settings etc could have been explained more fully

Sales

Smooth and efficient

Sales

Unquestionably this would have been a 5-star rating but for a disappointing experience at handover. Preparation for delivery had clearly been rushed, notably the interior. The attitude of the staff member tasked with addressing this was unacceptable.

Sales

Couldn't fault them

Sales

I find the entire team at Soper from Tracy at the reception desk, June fielding all phone calls and finally the James and Eric from the sales team good people. They are welcoming, helpful making the parting of large sums of money much less painful.

Sales

Car should have been fully acceptable with correct handbooks and navigation code available at time of delivery and unmarked door mirror shell. To be fair the dealer has agreed to correct the issues

Sales

Good communication and ability to meet my time scales and appointments

Sales

great experience

Sales

Everything ran on rails from ordering to delivery. No complaints from me whatsoever.

Sales

Nothing negative to say

Sales

So far so good although I have yet to pick the vehicle up from the dealer. Based on my current experience I expect that the handover should go smoothly.

Sales

Everything was superb

Sales

We have known the sales man for many years and always had good service from him

Sales

As previously Sopers Service is outstanding

Sales

Adam was very helpfull in finding the right car for me and my wife.

Sales

Mike at Soper Link was efficient and helpful

Sales

Mike Taylor the salesman at Lincoln was so professional from beginning to end. He made us feel as ease and always informed through out. A truly pleasant and enjoyable experience