Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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June Dainty

Receptionist & Baker
  • Years at the dealership 11
  • Years in the industry 11
  • Department BMW
  • Hobbies Baking, Gardening & Swimming

Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW
  • Hobbies Horse Racing, Baking & Travelling

Nigel Storey

General Sales Manager
  • Years at the dealership 8
  • Years in the industry 23
  • Department Sales
  • Hobbies Golf & Dog Walking

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales
  • Hobbies Motorsport & Tennis

Rob Payne

BMWi Brand Manager
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales
  • Hobbies Computing, technology and travel.

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales
  • Hobbies Cycling & Walking

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales
  • Hobbies Holidays & Rugby

Jonathon Mee

New Car Sales Executive & Motability Specialist
  • Years at the dealership 1
  • Years in the industry 2
  • Department Sales
  • Hobbies Rugby & Food

Roy Tan

Used Car Sales Manager
  • Years at the dealership 10
  • Years in the industry 15
  • Department Sales
  • Hobbies Eating Out & Travel

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales
  • Hobbies Football and gym.

David Noble

Used Car Sales Executive
  • Years at the dealership 2
  • Years in the industry 14
  • Hobbies Music & Football

James Laverick

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Paul Selby

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 30
  • Department Sales
  • Hobbies Golf & Fishing

Stefan Parry

New Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales
  • Hobbies Eating & Football

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 5
  • Years in the industry 32
  • Department Finance
  • Hobbies Shooting, Cycling & Swimming

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service
  • Hobbies Golf, Skiing & Classic Aviation

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service
  • Hobbies None

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service
  • Hobbies Cooking, Going to the Gym and Socialising with Friends and Family.

David Beeson

Driver
  • Years at the dealership 7
  • Years in the industry 7
  • Department Service
  • Hobbies Mountain Biking & Motorsport

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts
  • Hobbies Football & Cycling

Mark Hamson

Parts Advisors
  • Years at the dealership 8
  • Years in the industry 8
  • Department Parts
  • Hobbies None

Jo Lincoln

Retention Manager
  • Years at the dealership 9
  • Years in the industry 14
  • Department Marketing
  • Hobbies Cooking, Eating Out, Excercising & Live Music

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Normally we are satisfied, but on this occasion we weren't. We told the Service Manager this but he wasn't very sympathetic. The order in which the work was carried out meant we now have an unnecessary MOT failure on the car's record.

Service

Very satisfied,the service was brilliant.

Service

The MOT and associated works were carried out as planned and the timed appointment was exactly on time

Service

They require many phone calls and visits to their dealership to get the work done to a satisfactory standard and would avoid doing anything under warranty if they thought they could get away with it. They are NOT FIT to be a BMW DEALER.

Service

The veichle has service and mot

Service

Friendly family feel dealership. Always good service but docked 0.5 as took much longer than expected and wasn't kept informed as well as I would expect

Service

Lucy and the people I dealt with were very professional and helpful. Clean and impressive inside and out, exudes pride in the organisation that inspires customer confidence.

Service

My car had been booked in for a service for a couple of weeks but when I arrived with it the reception staff said it was not booked in ! I was somewhat disappointed However they fitted it in that day but much later on.

Service

Car pre-booked fot its service and a courtesy car also booked. No courtesy car available. Then when collected it hadn't been washed. The car was handed back as ready with an18-20

Service

Lack of interest in providing info on additional product I wanted to buy

Service

See comments from question 1 - the same apply. Poor customer service

Service

Excellent service from start to finish

Service

Polite efficient service

Service

Reliable and friendly service.

Service

Great staff and lovely place to go sit and wait for my car to be dealt with .

Service

The way that that it was explained of the work that had been carried out

Service

excellent customer service from the minute i booked the service over the phone to the nimute i left the showroom

Service

Service exellent all went very well

Service

Friendly service staff, reasonable prices

Service

Forgot to service the brake fluid so I had to arrange taking my car back to have it done.

Service

The car had a defective head light seal the light was replaced under warranty, no hassle.

Service

Excellent female service receptionist who ensured my personal and service requirements were fully met on time. Time being important to me and kept fully informed of progress

Service

Easy to deal with, knowledgable and punctual.

Service

Matt Porter was a superb salesman and very helpful.

Service

I think this is the third visit where the car hasn't been washed or vaccumed

Service

I have an outstanding issue with damage on the car. But no issue with the service I received for the repair.

Service

No Complaints about service and I realise it's a courtesy but car valeter(s) needs to ensure any internal saloon personal shopping or random bags are placed back into original rear footwell location and not left on back seat.

Service

Had a two hour waiting appointment which took 2 hours and 50 minutes. I was on time but you where late back. This cost me £160 in lost billable time Which I cannot get back. Maybe I should invoice you.

Service

Great service

Service

he customer service was excellent. The service carried out on the car was excellent but as usual not the cheapest.

Service

I left my car all day for service. Yet when I went to collect it in the evening it wasn't washed. I was told to bring it on a different day for washing which was very inconvenient.

Service

Customer service was amazing. Did everything she could do make my life as easy as possible. Sorted out a car for a day and was quick and efficient in every aspect. A real pleasure.

Service

Fixed first time

Service

Changed brake fluid while I waited, did a vehicle check and valeted the car in very reasonable time under my service package.

Service

The staff at Soper are friendly and very professional.

Service

Collected and returned car on time, efficient service, work done explained clearly.

Service

Lack of communication to advising the issue and the expected length of time it would take. No updates were provided unless i phoned for them. Despite having my car for 2 weeks my report of the car giving errors of no remote found was not looked at.

Service

A comprehensive quality of service is always provided in all aspects of after-sales.

Service

Helpful friendly staff

Service

The only thing I was unsure about was being told "we have updated the software" as the cure to my problem which was a puzzle as for 18 months the car had been running perfectly happily. I suspect that something was resolved and the software updated.

Service

The car had been washed but the windows and mirrors had not been washed and polished.I had to dry the water from my dirty mirrors before driving home.

Service

I have received exceptional service from the Dealer. I received an excellent replacement vehicle; so much so that I would consider purchasing a similar vehicle.

Service

Sophie Tyrer was exemplary from start to finish. This must have been a nightmare for her. A simple map update leading to a whole new idrive header unit. She kept me constantly informed and ensured my continued business.

Service

Always prompt and polite

Service

All the staff at Sopers are so professional and helpful

Service

As above, chaotic booking in and picking up with car unfinished/ uncleaned

Service

The car drives well but it drove well before the service. I was very disappointed with the cleaning of the car when it came back. It was wourse than when it went.

Service

Video footage from Shaun Williamson was clear, succinct and informative. It was reassuring to hear and see the results of the findings of the service. Other than the wipers smearing, the car was given a clean bill of health.

Service

Customer care excellent

Service

Confidence in the the dealers ability and polite and friendly service.

Service

Kept informed every step of the way

Service

Length of visit.

Service

Nice people, kept informed

Service

Very professional service as always

Service

Always professional

Service

Knowledgeable staff, always treated well on site, great waiting area to do some work while I wait. Good communication.

Service

Pleasant attitude and service on arrival however we were telephoned that my vehicle was ready yet we waited over 30 minutes on arrival to collect it.

Service

Prompt service, friendly staff and good coffee and cake!

Service

Tracking issue resolved within quoted price. Wing mirror glass only quote far to expensive at £190 supply only!

Service

Car fitted in for service quickly and done for when told it would be

Service

Staff are all well informed about the cars they've are selling. If they don't know and answer, they will find out and call within the day Polite, smart, friendly staff

Service

Very good service all round

Service

Dissatisfied with Soper. Serviced car but when I collect the car receptionist gave me keys and service record. I read report and noticed problem with tyres wearing out on inner edge - queried this but not given proper explaination. Poor service !

Service

No offer of a lift home while the car was in the garage for the whole day.

Service

I came in the centre to install dash cam. After installation I was just given keys back and that's it. No explanation how it works, nothing.I was told, there is instruction in the box, read it. Week after I still don't know if it's recording or not.

Service

Concentration on the client Vauxhall level

Service

within 1 month of purchase, car has spent 4 days in Sopers getting issue with telematics unit resolved, a fault that should have been identified prior to release from forecourt and costing me 4 days off work.

Service

Easy to book. I waited whilst work was completed and the waiting area is comfortable and staff are all welcoming and friendly.

Service

Great customer service and dealing with service issues. One small error was the service engineer indicated a new rear wiper mechanism was required and I had used this prior to leaving the car. Staff checked this when I queried as it was not needed

Service

Vehicle health check carried out FOC. Good efforts to resolve the vehicle fault.

Service

Great Service.

Service

They collected the car as agreed and returned it earlier than expected.

Service

I Have always found them very helpful.

Service

The service received is of a high standard and the feedback given by the BMW team both as a video and personally is very good and most informative.

Service

My husband details our car regularly and commented that the car wasn't cleaned very well following the service. However great cake made by the receptionist :-)

Service

Excellent service keeping me informed as service went along

Service

My first BMW was bought at this dealer, everytime I took it back I received great service with offers of lifts to work or home. I bought my current BMW from a different dealer, due to the specification of the car, and I wasn't offer similar level

Service

Times and cleanliness of the vehicle

Service

Service and MOT were done on-time with a full explanation of findings.

Service

staff are always polite and knowledgeable

Service

They sold me car with a lot of problems and I feel I’ve been mis-sold the car. As this was my first car and first BMW experience, they were very helpful up until the 14 days from purchase gone and everything went the wrong way. Never again Bmw

Service

Excellent service, very good environment, great staff.

Service

Very professional and friendly staff

Service

Received a positive welcome as always, MOT completed in 90 minutes and a good space to work with great Wi-fi and coffee whilst waiting for the car

Service

Good, although took near on 20mins just to drop keys off????

Service

very efficient met expectations

Service

Despite booking a drop off time and pick up time later in the day, I am always kept waiting 20 to 30 minutes to see a service assistant. I don't want this inconvenience when I am trying to get off to work and like wise when I want to get home.

Service

Excellent service overall

Service

Good feedback, total reassurance, vital communication given on a regular basis, knowing there is always someone to speak to

Service

I received a call after the service, to arrange a service. Seems there’s an internal communication issue?

Service

From the delightful Tracey on reception to the whole team, very polite, welcoming and impeccable customer service

Service

Service carried out as per service manual

Service

Fruitful encounter

Service

Had my car checked whilst I waited

Service

Clonking steering issue on my X3 has returned despite a (free of charge) fix that was supposed to cure it

Service

Everything was superb

Sales

We have known the sales man for many years and always had good service from him

Sales

As previously Sopers Service is outstanding

Sales

Adam was very helpfull in finding the right car for me and my wife.

Sales

Mike at Soper Link was efficient and helpful

Sales

Mike Taylor the salesman at Lincoln was so professional from beginning to end. He made us feel as ease and always informed through out. A truly pleasant and enjoyable experience

Sales

I found the complete experience of purchasing the car and the after sale friendly and helpful .

Sales

Great advice very helpful and prepared to give me as much time as needed on handover

Sales

Great service at Soper

Sales

Was happy with the help and advice they gave us and not the hard sell

Sales

Really satisfied with the customer service I received when purchasing my car and the follow up phone call a few days later. Handover was clear and clearer explained some of the different features.

Sales

completely satisfied in all aspects

Sales

Mike Taylor, who we have always dealt with was excellent as usual. However, BMW UK let the side down with delays in getting a sat nav code and then systems failing a few times, unable to complete handover on arranged date.