Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW

Nigel Storey

General Sales Manager
  • Years at the dealership 10
  • Years in the industry 25
  • Department Sales

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales

James Laverick

New Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales

Dominic Severs

New Car Sales Executive
  • Years at the dealership 1
  • Years in the company 1
  • Years in the industry 1
  • Department Sales

Chris Fletcher

New Car Sales Executive
  • Years at the dealership 1
  • Years in the company 1
  • Years in the industry 1
  • Department Sales

Roy Tan

Used Car Sales Manager
  • Years at the dealership 12
  • Years in the industry 17
  • Department Sales

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales

David Noble

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 14

Paul Selby

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 30
  • Department Sales
  • Hobbies Golf & Fishing

Stefan Parry

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales

Nathan Stewart

Retail Manager
  • Years at the dealership 6
  • Years in the company 6
  • Years in the industry 10
  • Department Sales

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 7
  • Years in the industry 34
  • Department Finance

Audley McNee

Retail Manager
  • Years at the dealership 2
  • Years in the industry 2
  • Department Sales

Ben Lind

BMW Product Genius
  • Years at the dealership 1
  • Years in the company 1
  • Years in the industry 1
  • Department Sales

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service

Lucy Butler

Service Advisor
  • Years at the dealership 5
  • Years in the industry 5
  • Department Service

David Beeson

Driver
  • Years at the dealership 7
  • Years in the industry 7
  • Department Service

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts

Jo Lincoln

Retention Manager
  • Years at the dealership 14
  • Years in the industry 19
  • Department Marketing

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

The Sales person Mike Dawson was excellent in his approach, and took his time to explain the process. Communication was excellent

Service

The service was completed exactly as planned, on time and budget plus service with a smile (and video tour of my car)

Service

Everything runs smoothly and efficiently and I'm kept up to date with developments.

Service

Whats not to like - good service - helpful

Service

all staff were polite and helpful

Service

Very personal and safe servicing arrangements just prior to the lockdown .

Service

Staff always able to help and provide guidance at all times.

Service

Right from arriving you are always made welcome with the offer of a cup of tea/coffee and often cake, to the service reception who are always helpful and informative. In general the appointment is on time and the car returned washed and ready to driv

Service

I took my car in on the Monday and collected it on the Thursday. I was given a loan car for the duration. The reason for the fault was fully explained and a video was e-mailed to me.

Service

Up to their usual high standards

Service

Yasmin was superb Efficient, friendly and nothing was too much trouble She made a challenging situation easier to deal with She is a role model for amazing customer service

Service

Very nice people to deal with

Service

We were well satisfied with our visit for MOT .we are confident that the work carried out was done in a professional and efficient way.

Service

Service was completed in the scheduled time and to the estimated cost, which was itself reasonable. Staff at Soper are very helpful and friendly - a pleasure to deal with.

Service

all jobs done

Service

Notified of tyres out of limits and needed changing. Very helpful 'Sophie' gave me quotes for new tyres, waited whilst I did a market comparison and extended my Courtesy Car for another day in anticipation.

Service

Always a good experience

Service

The team at soper really helped with the issue and fixed it quickly.

Service

All members of staff were friendly and accommodating. Technician provided a valuable video review of the car on his walk round inspection which provided re-assurance that a thorough check of all safety related items on the vehicle had occurred.

Service

The service I received was fast and efficient.

Service

No complaints

Service

See above

Service

No problems Lucy did a good job.

Service

I was kept fully informed of progress of the work at all times and my expectations were met fully.

Service

The team are friendly and highly professional

Service

I have always been treated with respect and courtesy and the work has been carried out promptly and to my satisfaction. You have great staff!

Service

job done well; waiting area was clean and offered refreshments; customer reps were polite and welcoming.

Service

Soper's, as ever, provided an excellent level of service and a helpful video check of the car.

Service

Good communication.

Service

I have a very good working relationship with Soper due to the fact that i have spent so much time at the dealership

Service

Great service

Service

June's cake, delicious.

Service

Easy to park, on time, on price, nice coffe.

Service

Only lost a star as car was queued for cleaning leading to a delay in pick up

Service

This was probably the easiest service visit I have experienced. I was dealt with by Yasmin Anderson, the procedure was fully explained to me and I was kept updated throughout she is a real asset to BMW. This is what customer service is all about.

Service

Sorted the problem

Service

Improvement on my last visit.

Service

Very easy to leave the car and kept informed during the day.

Service

I was kept very well informed throughout and all staff were very helpful, especially Chris.

Sales

Dealt with a few BMW dealers but Soper are by far the most professional and most efficient!

Sales

Amazing service from start to finish

Sales

Chris Fletcher accommodated me changing my mind and kept me uptodate throughout. He even through in an expensive 1 series keyring.

Sales

No complaints

Sales

The sales and financial team were most helpful.

Sales

Easy process car ready on time

Sales

The transaction was carried out in a friendly, helpful and professional way.

Sales

Everything was ready for collection. The salesman was very helpful.

Sales

I love the 2 cars we've purchased; meeting all expectations thus far

Sales

It was a good experience from beginning to end.

Sales

Great car and handover by James was detailed and thorough.