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THE ART OF THE MODERN ICON.

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NEVER MISS A SERVICE WITH SOPER.

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Introducing the new BMW 128ti.

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POWERING A GREENER FUTURE.

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SOPER OF LINCOLN COURTESY WASH.

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MOT EXTENSION.

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MY BMW APP.

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The BMW 5 Series.

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WORRY FREE SAFE SERVICING AT SOPER.

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SOPER GOING GREEN SCHEME.

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ELECTRIC VEHICLE SCHEME.

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Pre-order the new BMW iX3 Premier Edition

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OUT OF HOURS SERVICE DROP OFF.

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THE BMW X7. A LEADING LIGHT.

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WHAT CAR? ELECTRIC CAR AWARDS 2020.

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THE BRITISH TOURING CAR CHAMPIONSHIP.

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BMW 3 SERIES AWARDED 'MOST LOVED CAR'.

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PROUD SPONSORS OF SCULPTURE AT DODDINGTON.

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COVID -19 GOVERNMENT UPDATE.

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THE BMW 5 SERIES SALOON.

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THE ALL-ELECTRIC BMW CONCEPT iX3.

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WE WANT YOUR BMW.

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THE BMW M8 GRAN COUPÉ FIRST EDITION.

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SELF SERVICE CHECK-IN DESK.

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BOOK OUR NEW CAR SANITISER SERVICE.

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NEW PROCEDURES FOR YOUR BOOKING AT SOPER OF LINCOLN.

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BMW Owner's Guide: Maintaining Your BMW.

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NEW RULES ON MOT TESTING.

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SOPER OF LINCOLN COVID-19 STATEMENT.

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SERVICE PLANS FROM £20 A MONTH.

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NEW BMW ACCESSORY PACKS.

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BMW FLOATING HUBCAPS.

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Soper Accident Aftercare

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BMW Help: Recalls

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BMW Advanced Car Eye

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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How to get connected with BMW Connected Drive.

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BMW M.

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YOUR PERFECT BMW COULDN’T BE CLOSER.

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Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW

Nigel Storey

General Sales Manager
  • Years at the dealership 10
  • Years in the industry 25
  • Department Sales

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales

Dominic Severs

New Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Chris Fletcher

New Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Roy Tan

Used Car Sales Manager
  • Years at the dealership 12
  • Years in the industry 17
  • Department Sales

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales

David Noble

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 14

James Laverick

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales

Stefan Parry

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 7
  • Years in the industry 34
  • Department Finance

Audley McNee

Retail Manager
  • Years at the dealership 2
  • Years in the industry 2
  • Department Sales

Ben Lind

BMW Product Genius
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service

Lucy Butler

Service Advisor
  • Years at the dealership 5
  • Years in the industry 5
  • Department Service

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts

Jo Lincoln

Retention Manager
  • Years at the dealership 14
  • Years in the industry 19
  • Department Marketing

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Professional friendly

Service

Would be nice if they could pick it up and clean it.

Service

Always happy to help, and will always respond to any questions and do what they say they will do. Feel valued as a customer.

Service

beyond outstanding

Service

kept up to date with progress

Service

Everything went to plan and the work was completed in less time than anticipated.

Service

Simple turn around and kept up to date with progress

Service

An unexpected problem occurred, Soper responded magnificently minimising the inconvenience to their customer. I believe this is a dealership who really cares about their customers. All talk the talk, few walk the walk. Well done Soper!

Service

Everything was exactly as I expected. My appointment time was adhered to, there was a comfortable and COVID safe place to wait and the video from the service staff was really welcome.

Service

Used Soper of Lincoln for the first time and they have been the best main dealer by far.

Service

Clean, outstanding Service Manager, efficient service

Service

Service team gave excellent customer care as always

Service

Took too long - that's all.

Service

I am rebooked in for a problem on my car. Sopers are doing there best to solve my problem.

Service

Everything was sorted out

Service

very happy

Service

Car serviced and MOT'd no problem.

Service

All my requirements were met and under the current Covid-19 restrictions I found my visit well organised and felt safe.

Service

Work was good quality and the girl is very polite.

Service

Work completed in the time slot, kept informed by staff at each stage

Service

Very professional, customer-focused approach from all involved, from reception through to the servicing team.

Service

Very helpful and professional team.

Service

The process for registering the vehicle for a service was easy. The information post service was very good.

Service

The service went well and there were no problems.

Service

Always the best service

Service

It took a very long time to complete a straightforward task, is fit a new tyre.

Service

The experience at Soper is welcoming and professional.

Service

Service & mot carried out as requested in time scale promised

Service

In my experience the service engineers do a good job

Service

Service carried out with no problems

Service

service was excellent.

Service

All the staff at Soper go out of their way to make me feel valued as a customer. Even during the challenges with COVID they continue to put me the customer, first.

Service

nothing was an issue all fixed under warranty

Service

Considering the CV-19 restrictions the service as always was excellent

Service

Easy to book in and the service plan that is now offered is excellent for budgeting.

Service

with the covid problem every thing was as i expected it would be.

Service

Usual friendly and high-quality service at Soper, this time from Service Advisor Yasmin. Excellent walk-round video; all work completed in timeframe promised; good value service and warm welcome. Dealership well-laid out post-COVID19.

Service

Excellent services by Mathew at Soper. Made the whole process super easy and smooth

Service

As above

Service

Work completed fully and also like the video evidence that is supplied afterwards

Service

The work was completed in the day and at half the quoted cost! How often does that happen?

Service

Efficient and friendly

Service

Very professional and friendly staff

Service

Car serviced in time slot, no issues and friendly staff

Service

Resolved warranty issue seamlessly.

Service

The service was straight forward and easy to arrange. It would have been useful if a courtesy car had been provided, but I understand the problems due to Corona Virus.

Service

The team carried out what they said they would do.

Service

service from chris chambers and co spot on

Service

was fine

Service

Lucie on service reception was super

Service

Well run despite CV19

Service

Easy no messing around and spoke to us like a normal person and not just someone they want in and out

Sales

We received excellent service from Mike Taylor.

Sales

Rob and the finance team were all very helpful

Sales

Very good dealership, easy to deal with and very helpful

Sales

Brilliant and kept regularly informed as to the progress of my new car. Mike Taylor at Soper BMW Lincoln was very helpful and always kept me updated.

Sales

As above wonderful service from start to finish, and James Laverick was a true gentleman, I can't praise him enough.

Sales

Excellent service throughout.

Sales

The complete process from inquiry to delivery of the car was handled in a very professional but friendly way. The salesperson was a pleasure to deal with.The deal agreed was very competitive. I was kept fully up to date on a on the regular basis.

Sales

very satisfied with the service .

Sales

Sales was done all over email/phone and everything was nice and easy to arrange. Collection was swift and the car was in great order

Sales

Mike kept me well informed throughout the whole process from purchase to delivery and also the email communication updates were useful as well.

Sales

Fantastic service wonderful staff

Sales

We dealt with Andrew Ritchie who we have dealt with before and we always find him to be very professional

Sales

The overall experience at Soper BMW was excellent. All COVID-19 procedures were in place to make me feel safe and at ease. All the members of staff were welcoming and made the whole experience a great one.

Sales

Smooth process handles with professionalism courtesy and kindness

Sales

Everything was fine considering the current situation

Sales

Again Chris he was amazing and the car is pretty good too!

Sales

The only thing I would have liked was a big unveiling of my new car but that's just me being difficult and over the top hahah

Sales

Totally satisfied, no problems.

Sales

As a longstanding customer, I value the personal approach, at every stage of the process, by the sales executive and his manager - and that my repeat custom is valued by them

Sales

Professional service - whole experience went beyond my expectation

Sales

As above

Sales

Safe environment, quick turnaround and enjoyable experience

Sales

Due to Covid my car was delayed but bmw were very informative on everything

Sales

Love dealing with Mike Taylor. Listens carefully to customer requirements and always delivers. Friendly and approachable too!