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The BMW 4 Series Loyalty Offer.

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BMW Folding Bike

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Exclusive to Soper.

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WINTER DRIVING TIPS

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SOPER OF LINCOLN COURTESY WASH.

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Soper of Lincoln Click & Collect

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THE ART OF THE MODERN ICON.

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NEVER MISS A SERVICE WITH SOPER.

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POWERING A GREENER FUTURE.

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MY BMW APP.

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WORRY FREE SAFE SERVICING AT SOPER.

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SOPER GOING GREEN SCHEME.

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ELECTRIC VEHICLE SCHEME.

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OUT OF HOURS SERVICE DROP OFF.

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THE BMW X7. A LEADING LIGHT.

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WHAT CAR? ELECTRIC CAR AWARDS 2020.

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THE BRITISH TOURING CAR CHAMPIONSHIP.

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BMW 3 SERIES AWARDED 'MOST LOVED CAR'.

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PROUD SPONSORS OF SCULPTURE AT DODDINGTON.

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THE BMW 5 SERIES SALOON.

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THE ALL-ELECTRIC BMW CONCEPT iX3.

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WE WANT YOUR BMW.

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THE BMW M8 GRAN COUPÉ FIRST EDITION.

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SELF SERVICE CHECK-IN DESK.

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BOOK OUR NEW CAR SANITISER SERVICE.

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BMW Owner's Guide: Maintaining Your BMW.

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SERVICE PLANS FROM £20 A MONTH.

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NEW BMW ACCESSORY PACKS.

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BMW FLOATING HUBCAPS.

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UNAUTHORISED FILMING

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BMW Help: Recalls

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BMW Advanced Car Eye

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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How to get connected with BMW Connected Drive.

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YOUR PERFECT BMW COULDN’T BE CLOSER.

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BMW M.

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Introducing the new BMW 128ti.

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COVID-19 Statement

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THE BMW 5 SERIES

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BMW SUCCESS AT THE WHAT CAR? AWARDS.

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Pre-order the new BMW iX

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Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW

Nigel Storey

General Sales Manager
  • Years at the dealership 10
  • Years in the industry 25
  • Department Sales

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales

Dominic Severs

New Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Roy Tan

Used Car Sales Manager
  • Years at the dealership 12
  • Years in the industry 17
  • Department Sales

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales

David Noble

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 14

James Laverick

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales

Stefan Parry

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 7
  • Years in the industry 34
  • Department Finance

Audley McNee

Retail Manager
  • Years at the dealership 2
  • Years in the industry 2
  • Department Sales

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service

Jason Child

Service Manager
  • Years at the dealership 7
  • Years in the industry 10
  • Department Service

Lucy Butler

Service Advisor
  • Years at the dealership 5
  • Years in the industry 5
  • Department Service

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts

Jo Lincoln

Retention Manager
  • Years at the dealership 14
  • Years in the industry 19
  • Department Marketing

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Got the problem fixed

Service

Always courteous

Service

Good customer experience

Service

Excellent service

Service

Great dealership to deal with in all aspects

Service

Really efficient service in a COVID secure environment. All the staff were very friendly and welcoming.

Service

It was a call-back experience, very helpful

Service

Great service

Service

Easy to book, prompt service and welcoming

Service

Dealerships of all makes of cars still have reputations of being misleading,may over charge for work or even do work that doesn't need doing..I have no issue with taking my car back here whenever I need work doing

Service

Great Staff

Service

Very friendly and professional service administrator.

Service

As above

Service

From start to finish the staff were friendly, helpful and efficient.

Service

very satisfied

Service

Service is always very efficient, the videos showing what has been done/needs doing is always very welcome

Service

Friendly and communicative

Service

All work done in the time frame, no issues

Service

Professional Friendly

Service

Nothing was too much trouble, your service rep William really went the extra mile to ensure that all of my needs were met.

Service

Because I had to return to have the update completed.

Service

Very efficient and polite

Service

Your very good, and everyone company has room for improvement.

Service

thorough

Service

Couldn't fault them, very efficient, professional and friendly.

Service

Always pleased with Soper service

Service

??a

Service

Yasmin looked after my needs as always and completed my visit in a prompt and timely manner.

Service

Unfortunately my windscreen was damaged moments before I arrived for my MoT test. Sopers gave me good advice not to go ahead with the test, and rescheduled it without charge, to give me time to get a replacement.

Service

satisfactory experience

Service

Very efficient service from the booking procedure through to the work being carried out.

Service

Kept updated with the service and a safety recall was complete. I had to return for parts ordered for warranty work but I found this an acceptable timeframe. I have been satisfied with all aspects of dealing with you

Service

As above, all contacts were friendly, polite and professional

Service

Very satisfied

Service

Always good service

Service

Very helpful

Service

Service completed much quicker than expected.

Service

Made to feel at ease and confident that the service plus video was second to none.

Service

Brilliant customer service from start to finish.

Service

Problem fixed.

Service

Appreciate the timed appointment slots, and always friendly.

Service

Very friendly reception and service department.

Service

As above

Service

The staff could not be more polite and very professional. The problem was solved under warranty as quick as it could practically be done which surprised me having had previous problems in the past with other makes of car. Buy BMW and get the service.

Service

The staff met me on arrival, had me on their list, knew my name, were really friendly and made me feel like a valued customer. I was only in for an MOT but I still felt special to be at BMW.

Service

Good covid measures, pleasant staff and reception o felt welcome.

Service

In light of the current circumstances we find ourselves in, it couldn't have been better organised

Service

Soper were fantastic from booking to aftercare

Service

Friendly and helpful staff

Service

Excellent communication

Service

It was excellent service, very reasonable price for brake fluid service. Good Covid controls and spotlessly clean we presented showroom / reception area.

Service

No issues, professional, polite at all times

Service

Everything was done with minimal fuss

Service

No problems.

Service

My recent visit was a pleasure despite COVID restrictions. I received a vehicle inspection video but I was also fortunate to meet the Technician who solved the problem on my car. The face to face (COVID distancing) explanation was excellent.

Service

Easy to book car in. Service available within a couple of days. Car ready on time. Staff helpful and friendly.

Service

Work carried out as expected with no issues.

Service

Friendly, efficient service

Service

No problems

Service

Professional and friendly staff and very good customer service.

Service

Staff very friendly and efficient

Service

Contact via telephone and email was good.

Sales

As above - everyone at Sopers Lincoln was professional and courtesious and always delivered on their promises in terms of follow up call and emails. A very smooth transaction

Sales

In the current climate the dealership couldn't have done any more for me. Brilliant communication and handover

Sales

My dealer made everything painless.

Sales

Very easy given the current situation going on

Sales

friendly, professional (under the circumstance!)

Sales

Prompt, flexible and knew what they were doing.

Sales

Very smooth handover and also checking if everything is ok a few days later

Sales

Good

Sales

Rob at Soper BMW Lincoln was excellent, even arranging for the car to be delivered free of charge from Lincoln down to Cardiff, S Wales. Wes, his back up, was also very good.

Sales

A very easy and enjoyable process from start to finish, even with the challenges of Covid.

Sales

Car came sooner than expected and they kept me up to date every step of the way

Sales

Mike Taylor was extremely helpful and easy to deal with

Sales

When the car arrived earlier than expected, Soper went out of their way to allow me to collect it early. Due to COVID-19 there was no demonstration of the vehicle but Rob Payne provided as much information as he could to maintain social distancing.