Latest News & Events

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Showrooms set to reopen 12 April.

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Easter Opening Hours 2021

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The i4. The First Purely Electric Gran Coupe.

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Roof Top Boxes

Increase your baggage allowance the stylish way

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Introducing our purpose built cosmetic repair centre

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Get your BMW ready for spring and summer

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The New BMW M3 Launch 13.03.2021

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The BMW 4 Series Loyalty Offer.

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BMW Folding Bike

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SELF SERVICE CHECK-IN DESK.

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WINTER DRIVING TIPS

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SOPER OF LINCOLN COURTESY WASH.

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Soper of Lincoln Click & Collect

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THE ART OF THE MODERN ICON.

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NEVER MISS A SERVICE WITH SOPER.

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POWERING A GREENER FUTURE.

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MY BMW APP.

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WORRY FREE SAFE SERVICING AT SOPER.

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SOPER GOING GREEN SCHEME.

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ELECTRIC VEHICLE SCHEME.

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OUT OF HOURS SERVICE DROP OFF.

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THE BMW X7. A LEADING LIGHT.

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WHAT CAR? ELECTRIC CAR AWARDS 2020.

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THE BRITISH TOURING CAR CHAMPIONSHIP.

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BMW 3 SERIES AWARDED 'MOST LOVED CAR'.

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PROUD SPONSORS OF SCULPTURE AT DODDINGTON.

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THE BMW 5 SERIES SALOON.

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THE ALL-ELECTRIC BMW CONCEPT iX3.

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WE WANT YOUR BMW.

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THE BMW M8 GRAN COUPÉ FIRST EDITION.

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BOOK OUR NEW CAR SANITISER SERVICE.

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BMW Owner's Guide: Maintaining Your BMW.

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SERVICE PLANS FROM £20 A MONTH.

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NEW BMW ACCESSORY PACKS.

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BMW FLOATING HUBCAPS.

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UNAUTHORISED FILMING

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BMW Help: Recalls

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BMW Advanced Car Eye

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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How to get connected with BMW Connected Drive.

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Introducing the new BMW 128ti.

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YOUR PERFECT BMW COULDN’T BE CLOSER.

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THE BMW 5 SERIES

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BMW SUCCESS AT THE WHAT CAR? AWARDS.

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Pre-order the new BMW iX

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Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW

Nigel Storey

General Sales Manager
  • Years at the dealership 10
  • Years in the industry 25
  • Department Sales

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales

Dominic Severs

New Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Roy Tan

Used Car Sales Manager
  • Years at the dealership 12
  • Years in the industry 17
  • Department Sales

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales

David Noble

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 14

James Laverick

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales

Stefan Parry

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales

Audley McNee

Retail Manager
  • Years at the dealership 2
  • Years in the industry 2
  • Department Sales

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service

Jason Child

Service Manager
  • Years at the dealership 7
  • Years in the industry 10
  • Department Service

Lucy Butler

Service Advisor
  • Years at the dealership 5
  • Years in the industry 5
  • Department Service

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts

Jo Lincoln

Retention Manager
  • Years at the dealership 15
  • Years in the industry 20
  • Department Process & Aftersales Marketing Manager

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Always brilliant service

Service

Really professional service from booking in to collection. Pricing accurate of upfront costs

Service

Great service

Service

All worked well

Service

Very helpful receptionist and straightforward process for dropping my vehicle off for servicing.

Service

Great communication

Service

Friendly staff and personal service.

Service

Because I was completely satisfied

Service

Considering the limitations of the pandemic the service was completely satisfying.

Service

Efficient service.

Service

Everything was to my satisfaction

Service

This is the fourth vehicle we have sourced from your garage and it has always been a painless experience.

Service

They did exactly what they said they would, worked well in these 'restricted' times

Service

Very helpful, took a personal interest in my purchase, explained every stp in the Covid 19 policy.

Service

Booked in at the time I wanted and I was able to collect when I was ready . Video took 2 days to be sent to me but I like to see what has or needs to be done .

Service

Staff were very good. easy drop off, pick up. Far to expensive however.

Service

I can't fault the overall experience at all, from the Covid precautions to the courtesy of the staff.

Service

Very good comunication.

Service

I can't fault the attention they pay to the customer from booking through to collecting the car after service. I also appreciate the video from the service engineer running through points he has found on inspection, especially beneath the car.

Service

There were no issues.

Service

I don't think anything could have been done anymore efficiently

Service

Efficient , good comms

Service

Excellent, cant think of a better service experience I have had with any of my vehicles.

Service

A safe, easy and efficient service from booking to picking up my car. The staff were excellent and very personable which makes you feel special.

Service

Excellent quick service.

Service

William and Jay in services and Mike Dawson in sales

Service

Great communication before, during and after. Thank you

Service

This is mostly due to Yasmin Anderson, who is so efficient she can answer an email before I've finished typing it!

Service

Soper bmw performed well under difficult circumstances given the restrictions we are current experiencing

Service

Service completed on time. Clearly explained what was done in the service.

Service

Quick, informative, and very professional

Service

Everything was as planned. No issues and no surprises.

Service

Did the job expected.

Service

Everything went as planned and despite COVID restrictions a polite friendly service was given

Service

I was very pleased with the overall experience. No issues with the service and work carried out with updates via phone and e-mail during the day.

Service

Very efficient from my booking on the phone through to the seasonal check on my car, i.e. this was the first time i had dealt with Soper's of Lincoln

Service

Pleasant staff, well organised.

Service

Very nice and welcoming

Service

usually the vehicle is valeted on completion, maybe the virus was the reason!

Service

Always well informed and communication superb

Service

Smooth and informative service as usual

Service

Great Service & friendly.

Service

Difficult at the moment with covid restrictions but staff worked hard to deal with issues.

Service

Always am

Service

SOPER ARE A GREAT OUTFIT FOR SERVICE, ALWAYS POLITE AND FRIENDLY, KNOWLEDGABLE AND HELPFUL

Service

Prompt, friendly and on time

Service

Like the way you report back to me about my car health

Service

I didn't have to wait a long time for my appointment and there was no fuss.

Service

Process actually better as a result of Covid 19 precautions. Less waiting around.

Service

Got the problem fixed

Service

Professional courteous service

Service

Always courteous

Service

Really efficient service in a COVID secure environment. All the staff were very friendly and welcoming.

Service

Good customer experience

Service

Great dealership to deal with in all aspects

Service

Excellent service

Service

It was a call-back experience, very helpful

Service

Great service

Service

Easy to book, prompt service and welcoming

Service

Great Staff

Service

Very friendly and professional service administrator.

Service

Dealerships of all makes of cars still have reputations of being misleading,may over charge for work or even do work that doesn't need doing..I have no issue with taking my car back here whenever I need work doing

Service

From start to finish the staff were friendly, helpful and efficient.

Service

very satisfied

Service

Service is always very efficient, the videos showing what has been done/needs doing is always very welcome

Service

As above

Service

Friendly and communicative

Service

All work done in the time frame, no issues

Service

Professional Friendly

Service

Nothing was too much trouble, your service rep William really went the extra mile to ensure that all of my needs were met.

Service

Because I had to return to have the update completed.

Service

Very efficient and polite

Service

Your very good, and everyone company has room for improvement.

Service

thorough

Service

Couldn't fault them, very efficient, professional and friendly.

Service

Always pleased with Soper service

Service

??a

Service

Yasmin looked after my needs as always and completed my visit in a prompt and timely manner.

Service

Unfortunately my windscreen was damaged moments before I arrived for my MoT test. Sopers gave me good advice not to go ahead with the test, and rescheduled it without charge, to give me time to get a replacement.

Service

satisfactory experience

Service

Very efficient service from the booking procedure through to the work being carried out.

Service

As above, all contacts were friendly, polite and professional

Service

Kept updated with the service and a safety recall was complete. I had to return for parts ordered for warranty work but I found this an acceptable timeframe. I have been satisfied with all aspects of dealing with you

Service

Very helpful

Service

Very satisfied

Service

Always good service

Service

Problem fixed.

Service

Service completed much quicker than expected.

Service

Brilliant customer service from start to finish.

Service

Made to feel at ease and confident that the service plus video was second to none.

Service

Mike Taylor at your Lincoln branch is brilliant this is the second car I ve brought off him Wesley Segarty was also helpful on the finance front

Sales

Covid prevented a full handover

Sales

Always satisfied with Soper BMW. Wouldn't go anyware else for BMW and we live in Norfolk passing at least three other dealerships on the way.

Sales

Excellent service provided

Sales

Prompt comms from salesperson and frequent updates on progress

Sales

Friendly, polite and professional treatment received from Reception and in particular the salesman dealing with my new car.

Sales

Always contacted us with information and kept us updated with prices and keen to secure our business. Very good service due to the Covid-19 restrictions didn't affect the salesman's ability to answer questions and find the right vehicle for us!

Sales

Very customer service orientated. Every time I contacted Soper BMW, Mike range back very promptly and was able to keep me up to date. When he was off, he connected me with someone else.

Sales

Missed out on the experience due to the covid crisis, but Centre did their best

Sales

Nothing was too much trouble

Sales

Mike was more than helpful right from start to finish, even when I was getting stressed over insurances! Pleasure to deal with and would definitely deal with again later in year when our second car is up for replacement

Sales

Pleasure to deal with

Sales

Contact via telephone and email was good.

Sales

As above - everyone at Sopers Lincoln was professional and courtesious and always delivered on their promises in terms of follow up call and emails. A very smooth transaction

Sales

In the current climate the dealership couldn't have done any more for me. Brilliant communication and handover

Sales

My dealer made everything painless.

Sales

Very easy given the current situation going on

Sales

friendly, professional (under the circumstance!)