Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW

Nigel Storey

General Sales Manager
  • Years at the dealership 10
  • Years in the industry 25
  • Department Sales

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales

James Laverick

New Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales

Dominic Severs

New Car Sales Executive
  • Years at the dealership 1
  • Years in the company 1
  • Years in the industry 1
  • Department Sales

Chris Fletcher

New Car Sales Executive
  • Years at the dealership 1
  • Years in the company 1
  • Years in the industry 1
  • Department Sales

Roy Tan

Used Car Sales Manager
  • Years at the dealership 12
  • Years in the industry 17
  • Department Sales

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales

David Noble

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 14

Paul Selby

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 30
  • Department Sales
  • Hobbies Golf & Fishing

Stefan Parry

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales

Nathan Stewart

Retail Manager
  • Years at the dealership 6
  • Years in the company 6
  • Years in the industry 10
  • Department Sales

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 7
  • Years in the industry 34
  • Department Finance

Audley McNee

Retail Manager
  • Years at the dealership 2
  • Years in the industry 2
  • Department Sales

Ben Lind

BMW Product Genius
  • Years at the dealership 1
  • Years in the company 1
  • Years in the industry 1
  • Department Sales

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service

Lucy Butler

Service Advisor
  • Years at the dealership 5
  • Years in the industry 5
  • Department Service

David Beeson

Driver
  • Years at the dealership 7
  • Years in the industry 7
  • Department Service

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts

Jo Lincoln

Retention Manager
  • Years at the dealership 14
  • Years in the industry 19
  • Department Marketing

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Well-organised and friendly reception. On-time also.

Service

Very efficient as always as well as respect for my time, as I'm waiting for the car. Staff are pleasant and professional.

Service

Because it was no problem

Service

Disappointed that my car couldn't be cleaned but I understand the reasons why. Otherwise excellent.

Service

Great customer service even at these unusual times. In particular I would like to thank Lucy Butler I believe who went that extra mile and stamped my service record up to date in a new booklet which I had mis placed!

Service

As always very satisfied

Service

Video showed safety check and clarified repair needed. Again friendly service advisor, good communication.

Service

Exactly what I asked for was done.

Service

Even though there was a small misunderstanding on arrival, all was resolved quickly, satisfactorily, and politely and the car service was expedited efficiently. The current social distancing problems were handled very well.

Service

The Sales person Mike Dawson was excellent in his approach, and took his time to explain the process. Communication was excellent

Service

The service was completed exactly as planned, on time and budget plus service with a smile (and video tour of my car)

Service

Whats not to like - good service - helpful

Service

Everything runs smoothly and efficiently and I'm kept up to date with developments.

Service

I was kept very well informed throughout and all staff were very helpful, especially Chris.

Sales

Dealt with a few BMW dealers but Soper are by far the most professional and most efficient!