Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW

Nigel Storey

General Sales Manager
  • Years at the dealership 8
  • Years in the industry 23
  • Department Sales

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales

James Laverick

New Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales

Roy Tan

Used Car Sales Manager
  • Years at the dealership 10
  • Years in the industry 15
  • Department Sales

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales

David Noble

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 14

Paul Selby

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 30
  • Department Sales
  • Hobbies Golf & Fishing

Stefan Parry

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 5
  • Years in the industry 32
  • Department Finance

Audley McNee

Retail Manager
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service

Lucy Butler

Service Advisor
  • Years at the dealership 5
  • Years in the industry 5
  • Department Service

David Beeson

Driver
  • Years at the dealership 7
  • Years in the industry 7
  • Department Service

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts

Jo Lincoln

Retention Manager
  • Years at the dealership 14
  • Years in the industry 19
  • Department Marketing

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Whenever my car has to this garage it has been serviced to the highest standard and done to the agreed time.

Service

You quickly sorted out the payment issue with strathstone Doncaster . First class service

Service

I was told on several occasions that the system was going paperless and that was why I was not given any paper work (it was emailed to me) or explanation of my wait and what work had been done on the first evening .. see below

Service

Always had a great experience there from sales to service

Service

They found the problem with my 730 which was new in April 2019. The part is on back order and I feel that this should have been picked up at the factory in Germany. They now have the part and I need to leave the car for a full day.To be programmed in

Service

Less than a week after having car serviced oil light came on.Car was low on oil????

Service

From booking, through the Fast Lane experience, I felt that I was valued as a customer

Service

Service representative very professional

Service

Friendly and knowledgeable help from our service contact.

Service

Expectations set for a 2hr service and were met

Service

Friendly and efficient service, staff always seem happy and pleasant

Service

2 hour slot for service given and adhered to, not o.t.t pricing

Service

For the first time I opted for a 'waiting' service appointment. Clearly the staff had an idea of the timescale such a procedure would take and sure enough the car was ready drive away 10 minutes prior to the estimated completion time.

Service

Good service with very pleasant staff, but kept waiting far longer than time given.

Service

Good, although there was a queue of cars awaiting their post service wash, which elongated my visit.

Service

From reception to Service first class treatment.

Service

Waived the fee for repairing the conected drive system - BMW fault.

Service

As stated above. The whole experience was rather poor in my opinion.

Service

After an initial blip with matter relating to 2 minor faults.I visited Sopers and saw Yasmin Anderson and from that point she dealt with my queries in a pleasant and professional manner,arranged for Dave Ellis to inspect my vehicle.

Service

Job done - no problems.

Service

Because I'm satisfied

Service

They were very efficient

Service

Incredible service

Service

Sopers are great, lady on reception a really credit, so helpful, polite and welcoming. Warranty claim sorted so quickly and without issue, everything would be 5 stars but waiting appointment took nearly 3 hours to change 2 wheels.

Service

Service was carried out plus additional checks as requested. All done on time and as quoted.

Service

always a pleasure to visit Sopers , courtesy and friendly service with a real a genuine desire to keep customers happy whilst offering very good coffee

Service

Carried out task within time frame to good standard.

Service

Change to Winter whelks took 2 hours 15 minutes (I was on 2 hour waiting appointment so had to leave before car was vacuumed). I would much prefer a 1 hour slot & no valeting as have work to do ! F1 teams change wheels in 3 seconds !

Service

Inconsistent pricing. Poor communication. Very dissatisfied with cosmetic repair and wheel repair insurance products I was sold by Soper BMW when I first purchased my vehicle, which provided no value.

Service

I have no complaints about the workmanship as with any service there is no tangible visible end result to gauge this on, I have no reason to complain.

Service

Helpful

Service

Very welcoming, understanding and a high level of care and attention given to the customer experience and to the car itself.

Service

Please see above

Service

Quick service, very little waiting time, very pleasant and polite staff.

Service

Jobs completed in a timely manner and to the high standard expected.

Service

efficient

Service

The issue with the car was apparently a problem BMW was aware of and I believe should have been part of a « recall » rather than waiting for customers to notice.

Service

No one offered me a drink. No one came to tell me the job was going to take longer than expected.

Service

Due to issue

Service

The 'salesperson' was relaxed in his manner, the options regarding finance were explained and although initially I was going to pay cash for my car, opted for a similar deal to previously

Service

Total satisfaction

Service

My only disatisfaction is with the high prices charged

Service

A fantastic service offered from the moment you walk through the doors

Service

The side panel on the Drivers side of my vehicle that carries the seat position controls had come of .I was told that the repair was not covered by warranty. And I was charged £85 . A day later it came off again and had to be repaired again.

Service

Involved at every stage of the service and repair. The collection and delivery service is so useful too if you are unable to drive. Full confidence in the car on return.

Service

Car was in for update ( re 2001 service fault) on 2019 330e Picked up from home loan car left and delivered back same day by James Laverick perfect service

Service

Absolutely no issues. Everything explained . Car was valetted to a high standard. Very happy customer.

Service

No issues. Excellent

Sales

Everything was very professional just disappointed the handover was outside and not in the handover bay inside

Sales

Very happy with the service of Stefan and the team at Soper

Sales

Lack of attention to detail, rushed handover of car. I drove 150 miles to pick my car up and they didnt even give me a full tank of petrol to drive back home. They should learn from Mercedes where handover of a new car is a special experience.

Sales

Sales representative very attentive and overall process was very smooth

Sales

Dominic was very helpful as were the rest of the team we met at Soper BMW

Sales

Superb service from Mike Dawson

Sales

All went very smoothly throughout the sales process. The staff were friendly and efficient.

Sales

Perfect experience and felt welcomed

Sales

All queries were answered before and after the sale. I know I can call them anytime to discuss anything to do with my car/ deal.

Sales

During purchase completely satisfied but the delivery of the vehicle has undone all the good work by the dealership, ie. vehicle delivered with paint flaws

Sales

Everything about the experience at Soper's and with their salesman, Mike Dawson was excellent

Sales

Helpful with my purchase.

Sales

A very good experience all round

Sales

All dealt with smoothly

Sales

Not the usual meet and greet person no coffee offered but Mike did so all was ok in the end

Sales

I have dealt with Mike Taylor for a number years now and have always been extremely well looked after. It is really assuring to be able to deal with the same person over a number years.

Sales

As usual Sopers and Mike Dawson outstanding

Sales

Salesman very knowledgeable and all requests catered for.

Sales

Both Stefan the salesman and Ben the techy guy explained everything fully and in an easy to understand way. One comment we set the car up over an hour, when I got home and entered my profile via connected all the settings went and I had to start over

Sales

Personal service from the get go with attention to detail

Sales

James laverick was superb.

Sales

Everything worked well from the initial contact to final delivery. Mike Taylor kept us in the loop every step of the way.

Sales

Great service great car

Sales

Made to feel special. Great place to deal with