Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW

Nigel Storey

General Sales Manager
  • Years at the dealership 8
  • Years in the industry 23
  • Department Sales

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales

Danny Harris

New Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales

Roy Tan

Used Car Sales Manager
  • Years at the dealership 10
  • Years in the industry 15
  • Department Sales

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales

David Noble

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 14

James Laverick

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales

Paul Selby

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 30
  • Department Sales
  • Hobbies Golf & Fishing

Stefan Parry

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 5
  • Years in the industry 32
  • Department Finance

Audley McNee

Retail Manager
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service

Lucy Butler

Service Advisor
  • Years at the dealership 5
  • Years in the industry 5
  • Department Service

David Beeson

Driver
  • Years at the dealership 7
  • Years in the industry 7
  • Department Service

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts

Mark Hamson

Parts Advisors
  • Years at the dealership 8
  • Years in the industry 8
  • Department Parts

Jo Lincoln

Retention Manager
  • Years at the dealership 9
  • Years in the industry 14
  • Department Marketing

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Amazing service, Yasmin inparticular was fantastic at keeping me updated throughout the process of my car being in your care and chasing replacement car.

Service

Told them about an issue which was palmed off as 'injectors' but to me it was something they didn't want to investigate, again told them at my service which they said nothing could be seen visually. Appalling.

Service

Usually we have very good customer experience with Soper but on this occasion when our X2 was out of action for 4 weeks, there was little communication and that was only when we contacted them. They have tried to repair relations though.

Service

But I did wait 3 hours for a brake pad change expecting to only be there for 2.

Service

Car was collected from home at 11am for first service, and returned by 4pm. Driver efficient and courteous. Documentation clear and informative. Pricing a little on the high side.

Service

Was not happy saying we had to pick car up between 5&6 pm would not bug when we booked are car in for service and M O T , we are in are late 70 's and didn't want to be driving at that time of night with all the rush hour traffic ,

Service

Very good service all round

Service

Yasmin managed to find me a loan car within minutes when it was apparent the issue highlighted was going to take a few days to dry out and repair. I was kept informed at regular intervals as well by Yasmin.

Service

The job was done to my satisfaction.

Service

Quality service, very premium, but also very expensive

Service

No complaints, top service!

Service

I had to pay for my own taxi home after bringing it in for a warranty issue. Little reason I know. Still it's a part of service you could provide.

Service

Good service, but service pricing is punchy.

Service

As above

Service

Its a good dealership.

Service

The service we received was very good, your sales person was very pleasant along with the other members of the team.

Service

Wonderful caring service thankyou. Friendly staff.

Service

Paul Watts who runs the workshop there is a very good friend of mine, so he makes sure that everything I ask for is done & done correctly. Steve Chambers is the guy I ask for to work on my cars as he takes pride in his work, great guy as well.

Service

They put right my issues - although i have yet to spend my voucher .

Service

David was friendly and helped us find a car to suit our budget without being too pushy.

Service

Very friendly and approachable staff, prepared to go the extra distance to ensure customer satisfaction.

Service

Efficient and professional as usual

Service

Always leave me satisfied

Service

As explained above the service from start to finish was a pleasant experience

Service

The level of service from Mike Taylor, Rob Payne is second to none. I would happily purchase another vehicle from them.

Service

The team ensured all works were done and also managed to additionally complete the MOT.

Service

My last visit to Soper was faultless, however, I had to chase my insurance company to get the progress necessary for the visit to take place.

Service

Nothing was too much trouble and when one person couldn't answer a question it was passed over to someone that could

Service

Job done without any issues

Service

Disappointed at the cost

Service

Always satisfied with Sopers staff and work

Service

They do what they are supposed to, and keep you informed of progress.

Service

Confident in service but a bit expensive for a minor service

Service

As previously mentioned, very helpful and attentive staff but very expensive when it comes down to parts and labour costs (£150 ish per hour). For example, I would not purchase tyres direct from BMW as they can be at least 50% more expensive.

Service

Always a pleasure from entering the showroom with a great welcome to dealing with all staff

Service

Service staff excellent and a real credit. Sales staff appalling waited 2 hours for a salesman who was supposed to come and see me. Service advisor emailed Sales Manager as I left and still no call 3 weeks later. So dissatisfied looking away from BMW

Service

I haven't had my car serviced at sopers yet all I have done is sign up for a 3 year plan

Service

David is great. Knowledgeable, polite and efficient.

Service

All the staff are friendly and efficient.

Service

No real complaints,every thing handled proffessionally

Service

I was also pleased at receiving a vidio of the underside of the car.

Service

Always friendly and talked through fault at my level.

Service

All went according to plan in a timely fashion

Service

Great service, no fuss and a free replacement number plate. Nothing to dislike.

Service

Everything went smoothly

Service

Sorted the problem

Service

Was met by Lucy who was very polite and friendly and kept me informed of work required.

Service

From an initial enquiry through to the successful hand over (and after care follow up) I was handled by Mike Dawson. He was professional, friendly, and effective throughout, and solved problems before they arose. A pleasure to do business with!

Service

Very effiently and courteously dealt with

Service

as a premium brand dealer things should be perfect

Service

The people are A1 @ Soper

Service

The work was carried out efficiently and within the stated time frame.

Service

The problem was not resolved. I took the vehicle in because a tyre pressure warning kept coming on but there was no problem with tyre pressured. I was told there was a problem with the software but it was sorted. The warning came on again.

Service

Staff friendly and efficient

Service

Good all round service you can trust

Service

It was all done without leaving hpme

Service

Why do you have to wait to hand in your car and collect it. I waited a long time just to hand my keys in. Time I do not want to spend in your showroom

Service

All good, but no courtesy cars available on a Saturday?

Service

Very good service as always, a nice welcome from reception and Sophie (service advisor) was very helpful.

Service

Very efficient and professional service

Service

the staff are brilliant very helpful and polite

Service

Did what was needed in the timeframe given

Service

No reason not too.

Service

As per above, only positive was that the car was taken straight back in the following morning and repaired within the hour

Service

Great service from start to finish. Communication was fabulous. Definitely 5 star service.

Service

Always impressed with the levels Sopa staff go to.

Service

The only snag is that the 'service due, mileage notification' hasn't been zeroed.

Service

Minor issue but took 2days to resolve due to parts supply

Service

Timing issues

Service

Service department were efficient and very professional.

Service

My car was in for a safety recall. I was not going to get a courtesy car but the salesman (mike) sorted me out. It's little things like that that make all the difference. Of note, charging for courtesy cars is a very disappointing move.

Service

As an existing customer, I have always been looked after by Soper of Lincoln - from the planning stage through to ordering and aftercare of my current BMW. As always; a pleasure doing business with Soper's - made to feel valued and loyal.

Service

Only issue was when my car as cleaned one of the mats was put back but on a follow up visit this was rectified

Service

Friendly, clear advice

Service

The car was booked in at 8am with the only instruction was that I needed the car back at 2pm so I could get back to Home to get kids from school. They rang me at 2.30pm to say they had started working on my car therefore I was already late!

Service

Very Good Customer Service Agent, Good Technician feedback via cursory video. Full explanation of charges.

Service

at the time of the service i mentioned that i had a slow puncture and asked if it could be checked. i was told all was fine, however within two days the tyre was down again and i had to have a mobile tyre swap carried out.

Service

Service completed in the time ( or before ) allocated and ready for collection .

Service

The car was looked after very. My dissatisfaction comes from a lack of communication to myself causing much inconvenience and spoiling my weekend.

Service

Everything was done, on time to high standard

Service

Good overall service

Service

I felt comfortable and confident of excellent service.

Service

All work done has been to my satisfaction & being able to wait whilst the work is carried out is a big bonus

Service

Friendly professional, knowledgable staff

Service

The warranty problem has not been fixed on my car after 3 visits

Service

Soper were excellent, cannot fault them at all

Service

I had a noise from front door pillar area of both front doors. They resolved it quickly and effectively on the day I brought the car in with no charge.

Service

Everyone always be delighted with the help given by Sopers

Service

What more could I ask?

Service

Car ready on time, returned clean, and communication and attention from staff was perfect.

Service

Service satisfactory. My reported concern re: abnormal noise was not resolved following investigation. I will need to return the car again!

Service

Asked if I wanted refreshments but declined. TV in seating area could benefit by improved signal. Waiting appointment ran over by 23 minutes ( and considering I came 20 minutes early) it felt a long time waiting!!!

Service

Fully informed of the outcome of the car inspection and diagnosis also informed us of a tyre problem we were not aware of

Service

Staff always friendly, helpful and efficient

Service

Personal experience

Service

Very friendly, nice clean waiting area. One member of staff had even baked a cake!

Service

No problems with the service

Service

Car came back after the service having been thoroughly cleaned inside and out and looked very good.. This was after only having an MOT test. It also always happens when it has been serviced. Very pleased with the result.

Service

Helpful and prompt

Service

All went smoothly

Service

Very little appreciation of customer loyalty.

Service

Everything was completed to my satisfaction and the car was given back to me washed and clean.

Service

Very friendly , good service

Service

Informed of exactly what was being done to the vehicle

Service

Due to the positive resolution of the wheel corrosion I am now content and the other aspects of service were first class. Not quite the fifth star due to the wrangle over corrosion warranty on the wheel but would not let a submission below 5?!

Service

Professional, caring and efficient.

Service

Kept informed all the way through

Sales

Mike was very helpful and knowledgable of the vehicle.

Sales

Although Lincoln was a long way from me they offered me an excellent deal.

Sales

Excellent facilities, well treated and no overbearing sales pitch. The car was well prepared and presented. Not to mention also an excellent car.

Sales

Delivery was delayed but this was not dealers fault BMW factory need to improve time from completion of build to delivery to dealer not good when you know the car is sitting on the dock waiting to be shipped it took 15 days to be delivered to dealer.

Sales

Enjoyed the experience with Soper bmw, they were very fair and gave me a great deal with trade in and new car price!

Sales

Mike Dawson is superb

Sales

Danny was dealing with us on pick-up day, and Gary called before to arrange the timings, Arnold talked us through the gap policies etc. All went very smoothly.

Sales

From start to finish, nothing was too much trouble. Well explained and demonstrated.

Sales

Great!

Sales

Excellent staff and product knowledge Especially from mike dawson

Sales

Our sales man was Mike Taylor and he was superb . Professional, friendly and very informative . He made the whole process very easy . A credit to BMW.

Sales

I was kept informed regularly about the delivery date and the salesman was always helpful .

Sales

Completely satisfied

Sales

For reasons stated above.

Sales

Excellent sales experience and handover

Sales

Arrangement of first payment date, had to chase Had to chase the deposit refund Disappointed that we weren't asked to chose reg plate (have always been offered a choice in the past), when I asked it was too late as the car had been registered

Sales

good listening skills & strong product knowledge