
THE ART OF THE MODERN ICON.
21/10/2020THE ART OF THE MODERN ICON.
21/10/2020BMW is renowned for
its innovative automotive technology – but its
fearless aesthetics and progressive design are just as worthy of praise, as
seen with the new BMW 4 Series Coupé and Convertible.
As BMW’s Head of Design Domagoj Dukec
says, “There are a lot of different takes on what ‘progressive’ design means, but it
always, without fail, provokes a strong emotion. The only true criteria is to
make something unique and daring that raises the bar.”
In other words, when it comes to creating something truly
iconic, playing it safe is not an option. And this isn’t
just for the automotive industry, it has been seen across all industries, from
fashion to home interiors.
ONWARDS AND UPWARDS.
In February 1955, Gabrielle “Coco” Chanel ruffled
feathers when she added the first chain strap to a women’s purse. The old guard
decried the style as “improper” and “uncouth”. Decades later, and it remains
one of the house’s most enduring designs.
Similarly,
Christian Louboutin developed his vertiginous stilettos in the ’90s. Certain tastemakers questioned the gravity-defying
heels. Thanks to its first high-profile client –
Princess Caroline of Monaco – it is now a world-famous
brand.
It took 35 years
for Hans J Wegner’s Shell chair to be recognised for
what it is – a masterpiece. When the Scandinavian
master first revealed the design, only the most progressive critics praised it.
It is still one of the most in-demand chairs thanks to its organic simplicity.
NOT A CAR FOR WALLFLOWERS.
The
message is clear: to create (or be) a style icon, go bold. It’s precisely that
visionary sentiment that Dukec tapped into when creating the new BMW
4 Series.
Discover more
information about the new BMW 4 Series Coupé now.
