THE BMW X7. A LEADING LIGHT.

10/09/2020

THE BMW X7. A LEADING LIGHT.

10/09/2020


THE BMW X7. A LEADING LIGHT.


The BMW X7 redefines excellence. Opulent yet adventurous, it takes X model capability and infuses it with pure luxury. This is a Sports Activity Vehicle (SAV) unlike any other. 


One of its most intriguing features is BMW Laserlight; a revolutionary new lighting system that is leading the way in headlight innovation. Dr. Abdelmalek Hanafi, one of the pioneering engineers behind the technology, explains why it’s changing the way we see the world.


It is an honour to be involved in creating growth at BMW. BMW Laserlight is something that is closely associated with BMW, and we are proud to be contributing to the companys success and as a Canadian, I really like SAVs. The BMW X7 is big enough to be ideal for families, and at the same time it is synonymous with luxury. It’s a pure pleasure to drive.”  


His fascination with light is clear. “Photons travel at the speed of light, which is around 186,000 miles per second, and the fastest that it’s possible to travel. At this speed and with the properties of light, we could explore the infinite largeness and smallness of the universe. Light is a part of our lives,” he says, “without it, we wouldn’t be able to see anything.”


BEAUTY AND LIGHT.


Since its debut, BMW Laserlight has been installed in many iconic BMW models and Dr. Hanafi is justifiably proud of his teams innovation. And, as it turns out, there are more benefits to laser technology than you might realise. 


Laser headlights can generate a lot of energy in a very small space.” explains Hanafi. They require around 30 percent less energy than LED headlights which makes them highly effective. For motorists this means far better visibility on dark roads. They are also reactive, automatically dimming when faced with oncoming traffic.


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A more compact footprint gives BMW designers the freedom they need to create light designs based on aesthetic principles, rather than technological constraints.<o:p></o:p>


The close cooperation between designers and engineers was crucial during the design process of the BMW X7, contributing to its sleek, confident profile. 


THE FUTURE LOOKS BRIGHT.


Dr. Hanafi has big plans for the future. Combining laser headlights with LED was just the first step.


For BMW that means the prospect of many exciting new developments in the next few years.


Click here to discover more about the BMW X7.

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