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WHAT A DIFFERENCE A DAY MAKES.

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BMW Upgrade Scheme.

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Job Vacancy - BMW Genius

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0% APR on the BMW X4, X5 & X6.

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Job Vacancy - Local Business Development Manager

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BMW ON THE MOTABILITY SCHEME FROM £249

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BMW i8 Roadster

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Job Vacancy - Sales Executive Vacancy

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Soper Accident Aftercare

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Impress with the new BMW Shadow Edition

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BMW Winter Check.

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Exciting work from 17 year old Sam Jenkins

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New Arrival - The BMW i8 Protonic Red Edition.

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The BMW 1 Series. Just £259 per month

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BMW Cruise E-Bike

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The Ultimate Drive Competition

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WELCOME EMMA AND JONATHAN

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ALTERNATIVE DISPUTE RESOLUTION

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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June Dainty

Receptionist & Baker
  • Years at the dealership 11
  • Years in the industry 11
  • Department BMW
  • Hobbies Baking, Gardening & Swimming

Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW
  • Hobbies Horse Racing, Baking & Travelling

Nigel Storey

General Sales Manager
  • Years at the dealership 8
  • Years in the industry 23
  • Department Sales
  • Hobbies Golf & Dog Walking

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales
  • Hobbies Motorsport & Tennis

Rob Payne

BMWi Brand Manager
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales
  • Hobbies Computing, technology and travel.

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales
  • Hobbies Cycling & Walking

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales
  • Hobbies Holidays & Rugby

Sean Venkatsamy

New Car Sales Executive & Motability Specialist
  • Years at the dealership 4
  • Years in the industry 6
  • Department Sales
  • Hobbies Holiday, Football & Music

Jonathon Mee

New Car Sales Executive & Motability Specialist
  • Years at the dealership 1
  • Years in the industry 2
  • Department Sales
  • Hobbies Rugby & Food

Roy Tan

Used Car Sales Manager
  • Years at the dealership 10
  • Years in the industry 15
  • Department Sales
  • Hobbies Eating Out & Travel

John Blagg

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales
  • Hobbies Golf, Rugby

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales
  • Hobbies Football and gym.

David Noble

Used Car Sales Executive
  • Years at the dealership 2
  • Years in the industry 14
  • Hobbies Music & Football

James Laverick

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Paul Selby

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 30
  • Department Sales
  • Hobbies Golf & Fishing

Stefan Parry

New Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales
  • Hobbies Eating & Football

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 5
  • Years in the industry 32
  • Department Finance
  • Hobbies Shooting, Cycling & Swimming

Richard Hodgkiss

Retail Manager
  • Years at the dealership 1
  • Years in the industry 16
  • Department Sales
  • Hobbies Motorsport

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service
  • Hobbies Golf, Skiing & Classic Aviation

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service
  • Hobbies None

Chris Chambers

Service Advisor
  • Years at the dealership 3
  • Years in the industry 3
  • Department Service
  • Hobbies Football, cricket, spending time with family

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service
  • Hobbies Cooking, Going to the Gym and Socialising with Friends and Family.

Julie Wallhead

Driver
  • Years at the dealership 14
  • Years in the industry 14
  • Department Service
  • Hobbies Walking & Socialising

David Beeson

Driver
  • Years at the dealership 7
  • Years in the industry 7
  • Department Service
  • Hobbies Mountain Biking & Motorsport

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts
  • Hobbies Football & Cycling

Mark Hamson

Parts Advisors
  • Years at the dealership 8
  • Years in the industry 8
  • Department Parts
  • Hobbies None

Jo Lincoln

Retention Manager
  • Years at the dealership 9
  • Years in the industry 14
  • Department Marketing
  • Hobbies Cooking, Eating Out, Excercising & Live Music

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Always get great customer service from Chris. Car was collected, work carried out, and returned all nice and clean. Couldn't ask for more!

Service

Yes very good service very little time spent hanging around the young lady was very friendly and helpful

Service

When I collected my car the computer system had seen completely stopped and restarted therefore I could not get my phone to work no radio all satnav info gone. I had to go back twice more to get them to fix that

Service

Nothing is ever too much trouble. Great service.

Service

Welcoming staff and very pleasant experience. I was constantly updated with the position of my service.

Service

I was told car was ready so I came to pick it up after service. But it wasn't ready, it hadn't been washed and valeted. The service receptionist washed it herself while I waited !

Service

you did what you said you would

Service

5 * service with no complaints.

Service

Extremely courteous staff, efficient service time, excellent waiting facilities and superb valet

Service

Fast, friendly service. Fit me in at a moments notice without any trouble

Service

Well looked after and made to feel valued customer

Service

See answer above.

Service

Always room for improvement

Service

Problem explained and then resolved.

Service

Everything was carried out as advised, staff were accommodating

Service

Service at a time convenient to myself. Courteous welcome and service from reception including the ability to stay in a relaxed area whilst I waited for the service to be complete.

Service

First rate service. Totally geared to customer Satisfaction.

Service

Left waiting a while on collection.

Service

Everything as promised, timing and staff friendliness

Service

Not too satisfied. To send me a video of my vehicle in the workshop is, in my opinion, a gimmick, a complete waste of time, money and effort. Far better for the mind to be focussed on the job in hand with complete concentration.

Service

I have always received excellent service from BMW but felt that I was failed at this appointment and this will now result in me having to make time to bring my car back to have the brake pads attended to, which is what my car was booked in for.

Service

I was advised that there was a nail in a tyre, but pressure was holding. They did not have a replacement but I should have it changed. I took car to a tyre co. who removed a very short screw, the tyre is fine. Standard answers are not always good.

Service

No issue with having the curtousy car for the extra time

Service

My sevice advisor and technition kept me informed throughout the service.

Service

First class service ,from walking in and meeting Sophia Tyrer ,as I had been waiting at Lincoln hospital over 1 hour ,after being told by my local bmw @ Boston they would pick up my bmw at 1.00 pm,and I was not to drive the car,

Service

Ease of delivery and quality of replacement car

Service

Always good service

Service

Car collected and delivered back home

Service

JP i think he is servicr controller always is very helpful and friendly and makes sure i am satisfied

Service

Excellent customer service from start to finish.

Service

Everything went smoothly, having a hire car was a pleasure too.

Service

Prompt....efficient.....made to feel welcome....decent value......particularly liked the 1 yr free valet.

Service

Completely satisfied with service received on this occasion

Service

I was looked after by Sophie, who was an exceptional representative. She made the experience relaxed, infomative and thoroughly enjoyable

Service

I was well looked after by your front of house and service person.The MOT was completed and the health check was a bonus, as was the first rate valet. (Well done to whoever does that.)

Service

Everything I wanted and needed.

Service

I am always treated like a valued customer and this is done in a courteous and efficient manner.

Service

When the car goes in for a service we are kept up to date with what is going on with the car and if there is any problem, we are contacted straight away.

Service

They listen and do what they say they will do without fuss and without trying to extract more money from me than the original quote. Kept me informed of progress and met the agreed timings. Friendly and knowledgeable service advisers.

Service

We’re unable to diagnose reported problem yet wanted to charge for investigation time

Service

BMW didn't service my car

Service

As previous answer

Service

Good service and helpful

Service

My car passed its first MOT with no extra cost to me than the MOT fee of £39

Service

Easy process, customer service great

Service

I was advised of any up and coming maintenance requirements in the future

Service

Nothing to complain about

Service

Very helpful and thorough

Service

Great service, lovely staff.

Service

Friendly, efficient, superb

Service

Car had a servicing & supposed software upgrade. Since the upgrade not only has the MPG dropped but I now have to press unlock on the remote, THEN press & hold the tailgate button to open the tailgate. I used to just press & hold the tailgate button!

Service

The car service seems fine. Soper requested to keep the car to upgrade the software in the EMU. Since the service the car's mpg has significantly reduced, from 49-50mpg, down to 44-45. I am therefore very dissatisfied with this aspect.

Service

Jason sorted out the mess created by BMW assist and the courtesy car I had and was V helpful

Service

Sophie Tyrer professional to the end making the experience all the better. She is a credit to you and always finds time to chat even though she is very busy

Service

Good customer service and very efficient.

Service

Again an excellent experience

Service

The work was not completed the same day and I had to return another day for it to be finished.

Service

All work completed efficiently courtesy car available which was a pleasure to experience as my wife is possibly looking to upgrade her car.

Service

excellent service

Service

Although the car was with Sopers by 8.30 a.m., work did not commence until late afternoon, and was not completed until the following day. However, I have received an apology and a valeting voucher, so all is forgiven.

Service

There was a miscommunication when I made a phone call to book in originally, bu the team were very quick in resolving the matter

Service

Easy to deal with

Service

Never completely satisfied to have to pay out money but other than that a high level of service! The team did a great job of keeping my bill manageable.

Service

they did what i expected

Service

They were professional

Service

Pleasant experience and call from technician to update me on the cars service and any forthcoming requirements

Service

On having to call BMW assist to change egr valve which was supposed to on callConfirmed by the technician from assist and the service person at SoperThe valve failed the day before I was due to go on holiday

Service

Great Service

Service

Very efficient and friendly

Service

As soon as i arrived at the centre i was given a complimentry newspaper and a choice of hot drinks and was told that someone would be with me shortly which they promptly were

Service

The girl who dealt with me was patient, curteous and explained aeverything i didnt understand

Service

Great communication and service

Service

My car was brought in for a seat repair. It turned out that there was nothing wrong with the seat, so everything was 100% fine.

Service

It was very good

Service

Every thing was completed as planned. Car ready when promised and Service Coordinator really cared.

Service

Not a consistent pereson dealing with me throughout, plus waiting another hour for collection once back in your sales room

Service

Soper tend to be quite good. It depends how things are on the day of course but, generally, good....although I am a bit concerned that I had to take my car in for another problem associated with the EGR valve after relatively few miles.

Service

Everything in line with expectations.

Service

Yes it was very good

Service

Easy to book over phone, only thing I would change, Lincoln website does not have ability to book for Saturday's whereas most other garages did

Service

I wanted a full end of warranty inspection of my Approved Used car. This is what I requested when I first emailed to make an appointment. However I feel I only got the standard health check. I would have paid extra for a more thorough check/testdrive

Service

As said previously staff were friendly and attentive.

Service

It would have been higher if the technician had reset the service reminder in the car computer on completion of the service. However your Service Receptionist arranged for this to be completed when I returned a day or so later.

Service

nice welcome. Good working area whilst i waited and good information provided regarding the work.

Service

As described earlier they could not have been more helpful and friendly

Service

Ease of booking, provision of inspection video, resolution of issues that arose during inspection and effective communication.

Service

Always had good service from Soper

Service

Good staff and everything done on time

Service

went away very pleased

Service

I didn't get the outcome I wanted but this was not the fault of Soper

Service

The Service was fine just would have expected a better loan Car that Mini

Service

Went above and beyond my expectations

Service

Great customer service and care from the minute I arrived at the dealership.

Service

All the personnel were very professional in their approach and nothing seemed too much trouble. Went out of their way to answer any questions put to them.First class.

Service

Customer service is excellent. Friendly staff who don't patronize or treat you in a way that's over the top. Nice environment. Respectful of my circumstances and requirements.

Service

Staff are very friendly and courteous. The job was done correctly

Service

Always reliable customer service and quality of work

Service

Very welcoming and thorough

Service

Very informed about what happened to car

Service

From booking, through dealing with the Service Advisor on the day - Sophie, and on collection, everything was handled efficiently and professionally.

Service

Excellent, simply excellent

Service

Able to book next day appointment. After dropping car off I was driven home and pick up later to collect my car. Work done within quoted timescale.

Service

Very pleased with the whole experience. Booking in was easy. A phone call the day before just to confirm the service and to ask if I wanted a specific newspaper ordering. On arrival offered drinks.

Service

Soper is the best car dealership I have ever encountered.

Service

Cannot fault anything about the experience

Service

As above. I had questions regarding the functions on my car. Sales staff were called to explain but didn’t seem interested enough in their explanation for me to understand. I assume because the car wasn’t bought from Soper BMW.

Service

good communication and video updates

Service

From reception to depart, the visit went as planned, on time. Coffee and cake were offered in a comfortable customer lounge area. I was looked after by Sophie regarding the MoT for my X3. She was friendly and efficient, as expected from BMW.

Service

Always very friendly and made very welcome

Service

Very smooth and well looked after, special mention to Tracy, when I came to pick the car up with my daughter very impressed with the cake :-)

Service

Very easy to book in, friendly welcome & regular updates. Couldn't have been easier.

Service

Sophie was very informative ....

Service

On collection my vehicle was unwashed and contents of the boot dumped on the back seat. Not all repairs were carried even though I pointed this out to the person on the service desk on arrival, out and has to go back at some point for this to be rect

Service

Everything runs smoothly

Service

Make you feel special from start to finish. Fantastic service throughout.

Service

Staff polite and quick service

Service

The interaction with the people who work there was very good, they were polite and very clear in explanations.

Service

Faultless experience

Service

Friendly and personalised service.

Service

Friendly ultra-efficient service plus I trust them to be honest on what work is required.

Service

the car was ready and cleaned in the expected time

Service

I chose to wait for my car On arriving I was welcomed offered a coffee and had expected waiting time explainedI was give a lift to /from garden centre for lunchMatthew the service manager was very attentive Car was cleaned

Service

I’ve got the car I wanted at a price I am comfortable with.

Sales

All of the staff were courteous and polite,

Sales

Have dealt with Soper Mini for years and always had great service so dealing with them for a BMW I expected the same and that's what I got

Sales

Stefan was very patient with our decision

Sales

Every person I met was very professional

Sales

Professional & helpful handover.

Sales

I was very impressed with the service I received at Soper BMW especially Mike Taylor, he certainly delivered a 5 star experience! I even had my new X5 delivered on the Soper truck which was a nice touch. Thank you!

Sales

Really went that extra mile with the customer service. Collected me from the station to ensure I arrived safely. My induction with my car wasn’t rushed. Mike Dawson was brilliant

Sales

Everything went smoothly with no problems

Sales

I can't fault the service we were given, it was all excellent.

Sales

Again on hand over, everything was explained to me about the car, and the workings of some of the controls.

Sales

mike dawson

Sales

Excellent salesman, who was very attentive to my needs.

Sales

I was very happy with the service and treatment received.

Sales

Fantastic effort and service from Super BMW.throughout. Have had several BMW'S and all from this dealer.

Sales

The car was delivered to me on time and a thorough handover explained all functions of the car.

Sales

Service is a key driver for me once I have decided on a product and I am pleased to say that the brand met my expectations.