Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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June Dainty

Receptionist & Baker
  • Years at the dealership 11
  • Years in the industry 11
  • Department BMW
  • Hobbies Baking, Gardening & Swimming

Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW
  • Hobbies Horse Racing, Baking & Travelling

Nigel Storey

General Sales Manager
  • Years at the dealership 8
  • Years in the industry 23
  • Department Sales
  • Hobbies Golf & Dog Walking

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales
  • Hobbies Motorsport & Tennis

Rob Payne

BMWi Brand Manager
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales
  • Hobbies Computing, technology and travel.

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales
  • Hobbies Cycling & Walking

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales
  • Hobbies Holidays & Rugby

Jonathon Mee

New Car Sales Executive & Motability Specialist
  • Years at the dealership 1
  • Years in the industry 2
  • Department Sales
  • Hobbies Rugby & Food

Roy Tan

Used Car Sales Manager
  • Years at the dealership 10
  • Years in the industry 15
  • Department Sales
  • Hobbies Eating Out & Travel

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales
  • Hobbies Football and gym.

David Noble

Used Car Sales Executive
  • Years at the dealership 2
  • Years in the industry 14
  • Hobbies Music & Football

James Laverick

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Paul Selby

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 30
  • Department Sales
  • Hobbies Golf & Fishing

Stefan Parry

New Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales
  • Hobbies Eating & Football

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 5
  • Years in the industry 32
  • Department Finance
  • Hobbies Shooting, Cycling & Swimming

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service
  • Hobbies Golf, Skiing & Classic Aviation

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service
  • Hobbies None

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service
  • Hobbies Cooking, Going to the Gym and Socialising with Friends and Family.

David Beeson

Driver
  • Years at the dealership 7
  • Years in the industry 7
  • Department Service
  • Hobbies Mountain Biking & Motorsport

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts
  • Hobbies Football & Cycling

Mark Hamson

Parts Advisors
  • Years at the dealership 8
  • Years in the industry 8
  • Department Parts
  • Hobbies None

Jo Lincoln

Retention Manager
  • Years at the dealership 9
  • Years in the industry 14
  • Department Marketing
  • Hobbies Cooking, Eating Out, Excercising & Live Music

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

The booking was efficient and the service time estimate correct.

Service

Sophie the service advisor absolutely brilliant

Service

Yea fineExcellent job on dent removal And service advisor offered A very professional service

Service

Kept me informed about the progress of the car and washed it afterwards

Service

Car was late from wash and I had booked a time critical waiting slot

Service

Friendly and very knowledgeable

Service

Lucy explained work to be completed on my car very efficiently and was very clear and knowledgeable. Once work was completed, the findings were all explained and further work given a time frame so I knew when to bring the car back in the future.

Service

Very good people and very friendly.

Service

Sophie on reception is really great very helpful and Paul the chief technician is brilliant too

Service

Jason Child work very hard to find us a satisfactory solution to the problem with the car

Service

A

Service

Everything happened as was detailed and on the time frame provided.

Service

No problems experienced but they are expensive

Service

Seems like everything was thoroughly checked and seems good value for the service received. The dealership is comfortable and I was able to work whilst waiting for the car to be ready. Staff were really polite and friendly.

Service

Staff extremely helpful and friendly. Problem with booking however this was resolved quickly and efficiently. Updated with emails and videos of further work required. Further work required carried out on the day. No hassles.

Service

Confidence that the service had been carried out correctly

Service

quick and good service

Service

car is serviced as arranged and ready on time. Good waiting area and friendly staff

Service

Satisfied with service, but had to wait a couple of weeks for a courtesy car to be available

Service

As above

Service

Because I am able to drive away with the reassurance that my car is safe for me to drive and that all systems have been thoroughly checked. As a widow now, I need this reassurance.

Service

Same answer as above. Felt welcomed. Looked after. Thanks

Service

Friendly and efficient and careful to check for understanding

Service

Work completed as agreed,no issues,"enjoyable experience"

Service

No hassle booking in job done by next day

Service

The service I received from Sopers. Was 1st class ,especially the personal service I received from Sophie Tyler

Service

Everything was done to make me feel an important customer.

Service

Good communications. Problems with the vehicle were quickly diagnosed and suggestions proposed to rectify the situation.

Service

No problems completed as requested

Service

I was very satisfied but there is always room for further improvement.

Service

Always give prompt service, polite reception, given a cup of coffee and sometimes cake which after a long journey or tiring day shopping is very welcome.They keep you informed if anything needs doing and provide you with a lift into town.

Service

waiting times could be improved

Service

I feel confident when collecting my car after a service that it has been professionally handled and any work carried out to a high degree and that my car is safe for me to drive.

Service

Excellent service and refreshing not to have any up selling unlike my previous experience at Mercedes!

Service

Kept in touch throughout.

Service

Always kept informed what is happening, video received via email explains what has been done , what needs doing.

Service

It was done quickly with a comprehensive debrief from the manager. The car valet was good.

Service

The service was completed on time and everything was explained,clearly,to me.

Service

Original issue found has been dealt with and am kept up to date re a new part that is on order

Service

Vehicle wasn’t available at the estimated time no phone call to advise of any delay had to sit and wait for another 90 minutes

Service

Great service. Everything explained in detail in a simple enough way without being condescending.

Service

Pleasant and informative staff.

Service

Full explantaion of work caried out and future service requirements outlined.

Service

The service was done well, in the allocated time, & the car was clean inside & out when it was handed over to me.

Service

Very helpful. Gave us a lift into Lincoln. Car ready on time

Service

A bit slow with the coffee.

Service

All done on time with car wash and valeting.

Service

Originally told that car would be available on Wednesday. By 17:00 on Friday I had heard nothing, so phoned. There had been a problem with the color match, and the VHC had still not been done... why did I have to generate that call. No car until Mon.

Service

Staff nice and service went to plan

Service

I was kept in the loop with everything, and not left wondering how long things would take to resolve.

Service

You delivered on time and completed everything I needed. The tyre replacement was sorted with a little discussion- you didn't have the same tyres but offered an acceptable option

Service

As above commpletly satisfied well done

Service

Work carried out well & car returned to me immaculate

Service

The quality of service was excellent, the only slight negative was the extended time it took to complete the work (or starting the work was delayed).

Service

Booking was easy. When there was a problem with the car, I really appreciated being taken into the workshop to have it explained to me. I was promptly given a lift home and phoned when the car was ready. But see answer to 3 below.

Service

The repair that was undertaken by the body shop was first class. My only slight criticism being that of the courtesy car that was dirty when I took ownership from the dealership!

Service

My only moan would be the length of service time; drop off at 8.30am and only ready just before 6pm. It would have been good if someone could have kept me in the loop regarding expected finish time.

Service

I was satisfied on what was needed

Service

Service excellent, price very expensive.

Service

Made the wait comfortable and quick service.

Service

No problems.Work carried out and explained fully and in good timw

Service

The work was done on time on the stated date.

Service

Nothing to criticise! All went smoothly and on schedule

Service

Prompt, attentive, and made sure they met my needs

Service

From start to finish the level of service I received was exactly what I expected from a BMW dealership. It was a pleasure

Service

Sopers always deliver what you expect

Service

My car had scratches on the mirror housing that I had to return it to be polished out.

Service

Absolutely fine with Sopers (the dealership) who had to battle BMW systems on our behalf but frankly, in the bigger picture, we found the BMW data so flawed that it is unlikely we'll buy a new BMW ever again.

Sales

from sales to handover the experience was first class, Rob Payne kept me informed of the cars progress through production and the car arrived on the day i requested, best experience ive had buying a new car.

Sales

After a bad experience at a previous BMW dealer, the Lincoln branch and specifically Mike Taylor turned me around the whole experience from first visit to car collection was a smooth, non pushy, professional yet friendly experience.

Sales

Mike Taylor was professional and courteous the entire tine, even when he thought I was not go mg to buy a bmw.

Sales

Could not have done more to help us find what we were looking for.

Sales

Always had good service from the centre

Sales

I was completely satisfied, it was a big step & a big commitment for us. The sales staff in Lincoln did everything to listen & answer questions & provide information - and give time to think - nothing was too much trouble to explain to me or my wife

Sales

Very friendly, approachable, knowledgeable group of people. Good coffee!

Sales

Staff helpful and knowledgeable. Offerered further support post delivery

Sales

Overall very satisfied from enquiring about car to purchase

Sales

Excellent service

Sales

Have used this sales team and dealership before and they know mypreferences well.

Sales

Dealt with professionally and the process was relatively simple.

Sales

The customer service was brilliant at all stages.

Sales

Good communication again before and on the collection day. Paperwork went smoothly and walking into the new car collection area was quite an experience.

Sales

Usual good service

Sales

Because I was completely satisfied

Sales

Consistent every time . You know you are going to get good care .

Sales

Great service and communication.

Sales

The whole experience was not rushed , they took the time to explain everything about the car, the finance options available etc

Sales

Again, ease of ordering to getting the car. Fantastic service