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OUR CUSTOMER REVIEWS
SALES
5.0SERVICE
4.0Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
367 ratings and 192 comments received in the last 90 days.
18 April 2024
No messing about.
09 April 2024
Charlotte was patient and helpful
04 April 2024
Jessica and Charlotte in Sales plus Jack the BMW Genius were all excellent, very informative at every stage, well done !
12 March 2024
Very warm, friendly environment with a lot of cars available at a range of prices
07 March 2024
We were looked after by Jess who was really informative and talked us through all the final paperwork
07 March 2024
The sales and finance team were most professional, knowledgeable and helpful throughout the sales process and provided an excellent level of service and support.
04 March 2024
So this might be petty, last car we bought in 21 so still covid restrictions so had a basic handover, this time car in showroom but no reveal that we have had with vw and Audi, new car is special and handover experience should reflect this
03 March 2024
Seamless experience
01 March 2024
All went well
27 February 2024
Excellent service
27 February 2024
Everything went smoothly and any issues were sorted
27 February 2024
Responded positively to my requests. Very well organised. Everything happened to the timescales agreed. Jessica was excellent
28 January 2024
I like easy to do business with businesses like Sopers . I stepped into the LR world for my last 2 cars so moving back to BMW was a should I shouldn't I moment but the experience I encountered was first rate
18 April 2024
Alyssia/Joe were so helpful
16 April 2024
They even cleaned my car for me even though the works were a recall.
15 April 2024
Good service, nice people
15 April 2024
Recall been done. Mechanic found additional job to do. I'm asked for quote but didn't get answer. No more bmw
15 April 2024
Normally i would never answer a survey like this with a five because there is no opportunity to suggest opportunities for improvement.
15 April 2024
I thought the check in process having to use a screen was a bit strange and felt like a cost cutting exercise
14 April 2024
Friendly efficient service
14 April 2024
All of the people you deal with are very helpful.
13 April 2024
Efficiency & timeliness
12 April 2024
They fitted in both cars for a oil change on my x5 and brake fluid on our 4 series m sport.plus recalls .
11 April 2024
Friendly staff, happy to provide advice
11 April 2024
Happy and pleased with the work that was carried out to keep the car up to date
10 April 2024
Excellent finished work. Pleasent helpfull staff
09 April 2024
Oil was spilt down side of engine and on intake plastics from oil filter housing
09 April 2024
Fitted me in at short notice , picked up additional problems and bent over backwards to sort whilst I waited . Exceptional customer service levels !
09 April 2024
Alysha Olsen was amazing. Sopers were outstanding
08 April 2024
See above.
08 April 2024
All ok and good.
08 April 2024
Very helpfull professional staff.
08 April 2024
As above
08 April 2024
Soper BMW are doing what they can to try to get approval for the warranty work. The service was carried out through their fast lane service, which was good.
08 April 2024
Excellent customer care
08 April 2024
They did what they said they would do and on time.
08 April 2024
Please see above details
08 April 2024
Earlier statement
07 April 2024
They have always been a good dealership to deal with ,and I have bought 2 bmws from them,one a 4 series cabriolet in 2018 and a new 7 series in 2019.Following a bad experience I didn't buy my x5 from them due a awful attitude of a Mr Sleaford .
07 April 2024
Put in this same complaint months ago and had no apology letter. It was very obvious our car had been at the garage all day and been forgotten and no apology or hire car offered
06 April 2024
As above
05 April 2024
A better experience would be if you offered three types of appointments: all day (drop off 8:30, pick up 17:00), morning (drop off 8:30, pick up 13:30), afternoon (drop off 11:00, pick up 17:00).
04 April 2024
Not completely carried out work on 1st attempt
03 April 2024
Quality of work
03 April 2024
Jack Bradley sorted me out. Getting both cars booked in and providing in depth information around my car service.
01 April 2024
Helpful, very polite, gave the original quote which was cheaper.
01 April 2024
You fully inspected the vehicle and you were happy. You didn't add unnecessary things like other places.
01 April 2024
Thought I'd give them a whirl and the benefit of the doubt, but clearly just want the money. Signed up to a service plan, then just disregarded as I'm now committed financially. Thoroughly disappointing.
31 March 2024
Very good
31 March 2024
All the staff I encountered were lovely and professional. The lady at the desk, who is always delightful and the pleasantly enthusiastic Ronan.
29 March 2024
Friendly helpful staff. Car cleaned prior to collection
29 March 2024
Poor admin
29 March 2024
Car service was carried out as per schedule with no issues and additional work required was also done
28 March 2024
All staff are excellent, thank you.
28 March 2024
Very professional and excellent quality service.
26 March 2024
Good communication, car ready when said and beautifully clean, thank you
26 March 2024
Coffee machine out of order.
26 March 2024
The brake fluid service was straightforward, but my enquiry about faulty i drive was not addressed with much interest
26 March 2024
Was good - but bit strange that the service paperwork wasn't available until 24hours after the service
26 March 2024
The HALO team were particularly attentive, very efficient!
25 March 2024
Took a long time, not unexpected to be fair
25 March 2024
Again everyone is pleasant and happy to help
25 March 2024
Great experience from the Soper BMW service team. Car booked in easily, work carried out professionally and to stated timeframe and costs as expected. Helpful and friendly staff is also a bonus.
25 March 2024
poor communication
25 March 2024
I was told that they are very short staffed and personal were on courses or holiday.
25 March 2024
Good feedback and completion of work.
25 March 2024
Never had any problems with regards to Soper
25 March 2024
The last two service dealings I have had with Soper have been exceptional. In the past while your sales department have always been superb, service have been at best abysmal. It's so nice to see improvement. Let's hope it lasts
24 March 2024
Good advice was given regarding the service requirement. The car was cleaned and washed in the end.
24 March 2024
Did what was asked, always very friendly and polite
24 March 2024
The young lady at the service department was wonderful and nothing was too much trouble
24 March 2024
Rapid remote diagnosis of problem, but the service itself also felt remote , strange not to see the workshop or speak to the person who did the job
24 March 2024
I had a recall but added some additional work which was all completed at the same time
24 March 2024
All my needs where met
24 March 2024
Great service from Stefan, again ?? Prompt, attentive, helpful and found us the car we were wanting and ensured the process of part exchanging our last car and buying a new one was easy and stress free.
23 March 2024
Without my car for three days.
21 March 2024
Good service
21 March 2024
Professional and friendly service
21 March 2024
Again, friendly staff but issues with timings to drop car off and have it serviced, as well as muck in the car from the mechanics. I would've expected it to be cleaned properly after the Service.
21 March 2024
The issue with my car was diagnosed accurately and the repair was carried out on time and at the cost quoted.
21 March 2024
Kept updated and advised throughout
21 March 2024
Friendly and knowledgable staff
21 March 2024
The support provided by Soper BMW was outstanding. Arrangements were made to address my warranty claim in a manner that didn't inconvenience me to anyway. Communication was excellent throughout.
20 March 2024
Excellent service
20 March 2024
BMW messaging system displayed warning EGR was faulty, contact dealership. Went to Lincoln and spoke to service centre, and I asked if valve would be renewed. I was told
20 March 2024
No loan car available as previously arranged. Not notified of this until arrival. They should have contacted me beforehand. I managed to get cover so I could wait but poor organisation.
19 March 2024
Good servuce but pricing was high
18 March 2024
As above
18 March 2024
The absolute only thing wrong was that I didn't get a call to say my car was ready so we were hanging around. It didn't matter too much.
16 March 2024
It torn d out my car was ready by lunchtime so that was a blessing
16 March 2024
They helped me leave in good time to make my next appointment.
14 March 2024
Carrying on from above Left Sopers at 17:20, £550 quid less and a dirty car with added greasy hand prints to the bonnet, wings, door etc
14 March 2024
The service is always brilliant that's why I keep coming back
14 March 2024
As always very attentive, respectful and professional
13 March 2024
All good ...
13 March 2024
Top customer care
13 March 2024
I think it's great that Soper let you deal with one person the entire time, I dealt with Alyssa this time, she was on the ball and knew what she was on about. Quick with answers to any questions too.
12 March 2024
I was very surprised when I was told that they would change the engine oil without replacing the oil filter. Good thing I persuaded him to replace it, it's strange - it's like taking a shower and putting on old underwear.
11 March 2024
Handled extremely well, very professional and great receptionist!
11 March 2024
Excellent service, beautiful premises with first class amenities, friendly and polite staff. My only disappointment was, as a courtesy to me, a very nice technician inspected a fault I have with my headlights, but I came away without any solution.
11 March 2024
Failed to fix problem
11 March 2024
Car is always cleaned afterwards the video if your car being serviced is good and they keep you updated about your car
11 March 2024
It had cost me furtune as i was told the fault is still being found out and they kept doing diagnostics which could be told from computer possibly
10 March 2024
Staff were really pleasant and helpful but I took a day off work to bring my car in for repair. When I returned I discovered the car had just been in for a brief diagnostic check and I had wasted a day. Had to them come back another day.
10 March 2024
Good customer service
10 March 2024
Service was fine and as expected, but far too expensive which is why you get a 3
08 March 2024
Work completed to high standards as expected
08 March 2024
My only criticism of this visit is I was asked to bring my car for 8am but my car was not taken in until 9:30am.
07 March 2024
Job completed quickly to a high standard. Car given back cleaner than it came in. Dashboard had been removed but you couldn't tell, very happy indeed
07 March 2024
All done professionally & timely.
07 March 2024
Chris Chambers always makes it smooth when dealing. No issues
07 March 2024
Some confusion as to service requirements and slightly disjointed process. Had to return to get completion due to complications and the fact that its a Leased company car
07 March 2024
Excellent service, Told me exactly what they were going to do, how long it would take. No issues at all.
06 March 2024
Ease of checking in my vehicle for its service was spot on. I was given a phone call for a rough eta of when to collect the vehicle. Only thing that let it down was the 'clean'. The vehicle only had an external wash and no vaccum inside at all.
06 March 2024
Very happy indeed Got call to confirm service Got call to check I was happy next day For complete satisfaction I would have liked a call to keep me posted with progress on the day, in the end I called at 16:30 and was told I could come and collect
05 March 2024
I still have intermittent charging errors on my home 3 pin charger when setting to start at a certain time. This costs me hundreds of pounds per year.
04 March 2024
Outstanding from reception, through the work being done to collection. I have been driving for around 40 years and have had all of the top marques and their dealerships. Sopers was simply streets ahead of them all. Special reference to reception+Jess
04 March 2024
Extremely satisfied. Effortless from the moment I booked it to vehicle collection. All staff very friendly and knowledgeable, wouldn't go anywhere else.
04 March 2024
Long wait and lack of clarity on service cost
04 March 2024
Customer service was gold standard, from reception to service team
04 March 2024
Did exactly as expected, kept me informed and good vehicle valet.
03 March 2024
Great service from the most experienced trained staff,
03 March 2024
Explained i may not get to you to 6.10 now as had missed bus into lincoln while waiting for calls and could get lift but had to get son to football club on the way. Told if not there by 6pm then car automatically locked in.
03 March 2024
Elish- service adviser was fantastic - so nice to meet someone with the same passion for cars, it certainly shone through.
03 March 2024
Work completed as expected. Friendly staff. Test drive.
02 March 2024
Alisha, Chris, Jason and Stef were absolutely outstanding, thank you so so much for absolutely exceptional customer service on another level ..the whole team there are absolutely fantastic every time I go there, thank you for everything .. ??
01 March 2024
Would be 5* but car still dirty in places despite
01 March 2024
I was charged to register a new batter Which was already fitted to remove error messages on the dash board, however these error message are still present.
29 February 2024
Consistently good service. Unfortunately slight delay on collction waiting time after being informed vehicle was ready.
29 February 2024
Work completed as requested
28 February 2024
Booked my vehicle in and to wait for the service to be completed I missed the initial time slot due to a pot hole blowout had to wait for a low loader to transport my vehicle. 1.5 hours late attending It then took 3 days of hassle No communication
28 February 2024
My car was booked in for 1day, it turned out this was not achievable. It was arranged that I could collect at 9am the next day. The car was not ready and I left the dealership around 0930 with the car requiring '20-25 mins work'. Very unprofessional.
28 February 2024
Always friendly and professional.
28 February 2024
Having said the beeping could not be replicated in your test drives, it happened on the way out of your car park. Luckily I was able to grab a techician who immediately identified the issue as the dash cam - seriously no one thought to mention that ?
28 February 2024
Communication from all members of staff was perfect. I would choose to come back again if needed
27 February 2024
Kept informed, polite , good standard of work always carried out
27 February 2024
My car was in for a recall, when I spoke to Alice she was able to book it in at a time more convenient for me as I was on annual leave. Really short notice and nothing was too much trouble!
27 February 2024
You could try returning emails or calls.
27 February 2024
Was supposed to get receipt etc emailed to me, but this was not done, so I don't actually have any proof airbag has been changed
27 February 2024
Alyshia Olson is the most polite person i've ever deal with. Got answers to all my questions and my problems been sorted. Thank you
27 February 2024
Did not pick up or solves a fault when servicing the car.
27 February 2024
Still a bit of sitting around waiting when collecting the car.
27 February 2024
Great staff and a great service
27 February 2024
Work completed fully and efficiently. Staff always cheerful and helpful
27 February 2024
The booking was imputed incorrectly which meant our car wasn't MOTd in a timely fashion. No updates on progress or health check conducted. I arrived at 0800 and left at 1630 for an hours MOT.
27 February 2024
Overall satisfied but for a recall job it should be a bit quicker
27 February 2024
The staff member on reception was warm and friendly. I used the pre check-in and put my key in the check-in box in the vestibule. The whole procedure went without a hitch.
26 February 2024
Work carried out sharply even though it was a breakdown situation and kept me updated
26 February 2024
as above
26 February 2024
As above
25 February 2024
The receptionist, Jack Bradley, is knowledgeable and gave pragmatic advice on results of vehicle health check.
25 February 2024
The young lad who dealt with me on the day and for the life of me I cannot remember his name was an absolute asset to the company. Polite, courteous, kept ensuring I was ok as had a long wait for parts to arrive. 5 stars for him
25 February 2024
The cost of service work is given up front so no surprises on collection. The staff are always friendly and polite and the work is also completed to time.
25 February 2024
Once again a good experience with the service department at Soper BMW. Jack Bradley was excellent to deal with, always returning my calls and informing me of progress.
25 February 2024
Having used Soper for many years, I never have any issues with the service I receive. They are friendly, to the point and respect their customer.
24 February 2024
Beth in service was brilliant in ensuring that I could have a time and date that suited my needs. She then followed up afterwards to ensure that everything went ok.
23 February 2024
Staff at lincoln are always pleasant and helpful with great service from start to finish.
23 February 2024
friendly and informative
23 February 2024
Used other dealers in area and the customer care before with phone calls with questions that would help the service on the day is better than I have had from other dealers. Staff on day were very friendly, and appointment was faster than quoted.
22 February 2024
I have given this answer because I am completely satisfied with the service.
22 February 2024
My experience was let down by the fact that nobody phoned to tell me if my car was done. And when I phoned to ask the receptionist was rude and couldn't answer any questions that I asked. I had to check on dvla website to check it had passed.
22 February 2024
Your staff deserves the 5stars
22 February 2024
Very satisfied. Had a hire car, couldn't go to return in time because was working, got it extended very easily.
22 February 2024
Kept me in the loop and very quick and hassle free service.
22 February 2024
Excellent service from start to finish Video showing service works Expert valeting Works done to high standards
22 February 2024
Poor customer service as explained above.
22 February 2024
No contact not helpful video of vehicle not sent until requested unable to get through to sopers. Alyshia saved a very disappointing experience by being helpful, professional and courteous with great customer care
22 February 2024
Great attention to detail
22 February 2024
Didn't fix issues I told them to address
22 February 2024
Always friendly and helpful service, the car was serviced and returned in excellent condition at the time it was promised to be ready by
22 February 2024
Dropped car off at 8am for service and m o t plus front disc and pads needed replacing Peter rang me to say car was ready for collection at 2.30pm excellent service and communication from peter
22 February 2024
Good communication. Great service
22 February 2024
I was charged for repairs and told fault had been fixed. Turns out it wasn't
22 February 2024
They are fantastic
22 February 2024
Knowing that the problem was fixed by experts. However, you had said that you would wash my car after the cars problem was fixed. I was told it had been washed, but it had not. The lady dealing with me said I could have a free valet .
22 February 2024
Very quick and efficient, one thing though is vehicle health checks need sending out sooner so i can decide on repairs else they don't get done and you don't find out about them until your car is finished and home
30 January 2024
Very satisfied with the experience
29 January 2024
Such a smooth process and service, felt as if the customer was genuinely cared about.
29 January 2024
Straight forward and easy
29 January 2024
Easy booking and easy booking in on arrival. Kept up to date during service.
28 January 2024
I'm not expecting an experience, what should I expect
28 January 2024
No faults. Quick simple service
28 January 2024
Appreciated the car clean, but a little disappointed when I opened the boot to see that it had not been cleaned.
28 January 2024
Service was fantastic just had to wait half an hour waiting for someone to bring keys through from workshop
28 January 2024
Only issue was the hire car, was told 330e but ended upnin a 118i, really should be a like for like, especially when im paying to hire it
28 January 2024
Car was done on time and the team managed to sort some tyres that were needed.
28 January 2024
Very professional
27 January 2024
Always great service and good communication
27 January 2024
An issue with the automatic full beam that I have asked to be looked at twice now has not been resolved
27 January 2024
Required service executed professionally
27 January 2024
I had a problem with my car and Chris and his team resolved it, the car is now perfect, it was completed in a morning and they even offered a courtesy car which I never requested. Brilliant.
18 April 2024
Served by friendly knowledgeable New Car Sales Executive. Also answered all our questions and told us all about the new car.