Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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June Dainty

Receptionist & Baker
  • Years at the dealership 11
  • Years in the industry 11
  • Department BMW
  • Hobbies Baking, Gardening & Swimming

Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW
  • Hobbies Horse Racing, Baking & Travelling

Nigel Storey

General Sales Manager
  • Years at the dealership 8
  • Years in the industry 23
  • Department Sales
  • Hobbies Golf & Dog Walking

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales
  • Hobbies Motorsport & Tennis

Rob Payne

BMWi Brand Manager
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales
  • Hobbies Computing, technology and travel.

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales
  • Hobbies Cycling & Walking

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales
  • Hobbies Holidays & Rugby

Jonathon Mee

New Car Sales Executive & Motability Specialist
  • Years at the dealership 1
  • Years in the industry 2
  • Department Sales
  • Hobbies Rugby & Food

Roy Tan

Used Car Sales Manager
  • Years at the dealership 10
  • Years in the industry 15
  • Department Sales
  • Hobbies Eating Out & Travel

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales
  • Hobbies Football and gym.

David Noble

Used Car Sales Executive
  • Years at the dealership 2
  • Years in the industry 14
  • Hobbies Music & Football

James Laverick

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Paul Selby

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 30
  • Department Sales
  • Hobbies Golf & Fishing

Stefan Parry

New Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales
  • Hobbies Eating & Football

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 5
  • Years in the industry 32
  • Department Finance
  • Hobbies Shooting, Cycling & Swimming

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service
  • Hobbies Golf, Skiing & Classic Aviation

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service
  • Hobbies None

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service
  • Hobbies Cooking, Going to the Gym and Socialising with Friends and Family.

David Beeson

Driver
  • Years at the dealership 7
  • Years in the industry 7
  • Department Service
  • Hobbies Mountain Biking & Motorsport

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts
  • Hobbies Football & Cycling

Mark Hamson

Parts Advisors
  • Years at the dealership 8
  • Years in the industry 8
  • Department Parts
  • Hobbies None

Jo Lincoln

Retention Manager
  • Years at the dealership 9
  • Years in the industry 14
  • Department Marketing
  • Hobbies Cooking, Eating Out, Excercising & Live Music

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

The mechanical service was satisfactory but my experience of customer care by the service representative was unsatisfactory

Service

Nice environment and friendly staff

Service

The time between contact of text to say that the car was complete then a phone call to arrange pick up after a wash and vac nearly 2 hours. No wash and vac was done on the car, very disappointed

Service

Everything was done exactly to plan. I was expected and on arrival was greeted warmly and taken into Lincoln for the day while work was completed. I received messages of the progress and was returned to collect the car as planned. Very efficient.

Service

Brilliant service, lovely gentleman brought me home after dropping the vehicle in and even brought the car back due to having a newborn and unable to get out with ease !

Service

Everything was done to my satisfaction, that was all i expect.

Service

Helpful

Service

To be told that my warranty after two weeks did not cover 'normal wear and tear' is ridiculous and that I should attempt to fix the problem myself and or risk having to pay for the things that had gone wrong. Terrible!

Service

Lucy was great but in reference to the question the answer I'm out of pocket for bad build quality and still waiting on the damage to my bumper. Even more annoyingly it won't let me submit the survey unless I change my score to 5.

Service

Staff are very professional, friendly and helpful. Received video of car inspection and prompt report. All very straight forward with no fuss.

Service

Everything is so easy, The staff are so friendly.

Service

Excellent service and customer approach

Service

great service as usual (expect the windows were very poorly washed and smeared). My issues are with the car, not Soper BMW who i think are a great dealership.

Service

As l have already explained they did it in a professional and friendly manner .

Service

Always happy to help and polite

Service

Staff are professional , friendly ,and very courteous at all times.

Service

The problem reoccurred less than 48 hours after new lights were put in

Service

Four new tyres fitted, not one was the correct pressure, ranged from 1.8 to 2.5bar, should be 2.6bar. Also presure monitor not reset.

Service

Carried out the service efficiently and I got the car back the same day

Service

Stefan Parry at Sopers was a pleasure to deal with and made the car buying process enjoyable and straightforward.

Service

Your quote was very competitive

Service

Only marked down from 5 stars because I still cannot resolve the problem of music on a USB flash drive not working properly.

Service

I didn’t get what was agreed in terms of the tow bar. Repairs and servicing are very expensive compared to competitors.

Service

Work carried out in the body shop efficiently.

Service

Very friendly and hospitable.

Service

did all that was required within the quoted price

Service

No problems as far as revealed.

Service

Quick analysis of problem and overachieved to the 'fix' timescales.

Service

As always, first class service.

Service

As above

Service

Friendly and efficient staff

Service

All my comments above are applicable here too.

Service

i had to return the vehicle twice after the service as a warning light was still showing

Service

Nice dealership , friendly team. Good environment to wait. When work was done , slight disappointment that one of the new tyres set at 51 psi rather than 36 at the front , an error I wouldn’t have expected.

Service

The customer service was good (comminucation, attention etc) but one problem is still unresolved and the car has still let me down

Service

Can’t believe I’ve had to pay to use a Soper vehicle after I required a repair under warranty.My company has spend around 200,000 in 6 months with this dealer and this was the last thing I’d expected to be charged for. It was shocking.

Service

The service has been very helpful and efficient, however the issue is not yet resolved.

Service

Said I didn’t have run flats so had to buy two next run flats (actually did have run flats) sat in Show room for 8 hours so lost a days pay because of the mistake and poor resolve.

Service

See first answer. Also, lack of courtesy car was a problem.

Service

All staff been most helpful and courteous.

Service

Very good service

Service

The Dealership has proven its desire to satisfy customer expectations and has been proactive in resolving any problem.

Service

Satisfied with the service but still tainted by the lack of free courtesy car.

Service

My vehicle was quickly assessed, booked in and repaired. Also has a pleasant waiting area.

Service

As before - excellent facilities, friendly and professional staff, reasonable prices for a main dealer

Service

The service level from Soper BMW is second to none!

Service

Had to wait around for a hire car upon dropping my car off. Waited 20 minutes to get seen when I arrived to collect my car. Car not washed or vaccumed despite the car being there all day.

Service

Very good staff let down by bmw parts supply and tyre pricing

Service

Polite, prompt communication from all in the team.

Service

Quite Expensive for a service but overall fine,

Service

There were a few issues when booking the service via the mobile site. My service pack allowed me to book a FOC air con service as well as an oil service plus filters. I received a call the next day stating the air con was an error on the system.

Service

Great level of service from reception and service team.

Service

Nothing a trouble

Service

Friendly welcome, professional service; had smart paint repair which was done very well indeed.

Service

Good service and completed in stated time

Service

Very good service from the staff in the dealership. Made very welcome with access to coffee and wi-fi while i waited.My only gripe would be the cost of the service which seemed excessive. £270 to replace oil and filters which took max 90 minutes.

Service

A courteous and efficient reception, with the car returned on time

Service

Because they did the job but didn’t give me a ring to say how much the work was going to be so was a little shocked to find the work done and then the price tag

Service

They have always looked after me very well

Service

People that are interested in the customers needs

Service

Goodwill gesture made. Excellent service.

Service

Kept well informed

Service

Excellent service

Service

Repairs were swift and additional matters requested were dealt with admirably. However as no courtesy car was supplied and when collecting my vehicle, little effort was made to accommodate a slightly delayed pick up time.

Service

I waited for 90 minutes while my first service was undertaken, throughout this I was able to work remotely from the business centre facility and enjoy some very nice coffee! The impact on me was minimal as I was able to work agile without disruption.

Service

Very happy with the required repair.

Service

My concern was the price of the service - I will probably go to an independent next time as I can't really justify paying these prices on a 6 year old car.

Service

Get the job done and good tehnical feedback

Service

I know its more expensive but I trust its the right service

Service

Problem resolved

Service

Work carried out on time; I was kept informed appropriately.

Service

Swift response to BMW emergency assist

Service

All issues reported appear to be fixed in full and communication and general customer service was very good.

Service

The booking was efficient and the service time estimate correct.

Service

Sophie the service advisor absolutely brilliant

Service

Yea fineExcellent job on dent removal And service advisor offered A very professional service

Service

Car was late from wash and I had booked a time critical waiting slot

Service

Kept me informed about the progress of the car and washed it afterwards

Service

Lucy explained work to be completed on my car very efficiently and was very clear and knowledgeable. Once work was completed, the findings were all explained and further work given a time frame so I knew when to bring the car back in the future.

Service

Friendly and very knowledgeable

Service

Sophie on reception is really great very helpful and Paul the chief technician is brilliant too

Service

Jason Child work very hard to find us a satisfactory solution to the problem with the car

Service

A

Service

Confidence that the service had been carried out correctly

Service

Everything happened as was detailed and on the time frame provided.

Service

No problems experienced but they are expensive

Service

Seems like everything was thoroughly checked and seems good value for the service received. The dealership is comfortable and I was able to work whilst waiting for the car to be ready. Staff were really polite and friendly.

Service

Staff extremely helpful and friendly. Problem with booking however this was resolved quickly and efficiently. Updated with emails and videos of further work required. Further work required carried out on the day. No hassles.

Service

Satisfied with service, but had to wait a couple of weeks for a courtesy car to be available

Service

As above

Service

quick and good service

Service

car is serviced as arranged and ready on time. Good waiting area and friendly staff

Service

Same answer as above. Felt welcomed. Looked after. Thanks

Service

Work completed as agreed,no issues,"enjoyable experience"

Service

Because I am able to drive away with the reassurance that my car is safe for me to drive and that all systems have been thoroughly checked. As a widow now, I need this reassurance.

Service

Friendly and efficient and careful to check for understanding

Service

No hassle booking in job done by next day

Service

The service I received from Sopers. Was 1st class ,especially the personal service I received from Sophie Tyler

Service

Everything was done to make me feel an important customer.

Service

Good communications. Problems with the vehicle were quickly diagnosed and suggestions proposed to rectify the situation.

Service

No problems completed as requested

Service

Probably the best dealer I’ve used. Clean, comfortable and a great experience overall.

Sales

All good.

Sales

They assisted me to overcome some issues I had, kept me totally informed of progress, had good product knowledge and looked after us well.

Sales

As stated above. All my experience was very pleasant and dealt with how I would expect a prestige motor dealer to conduct itself.

Sales

Sopers and their staff are a really friendly company to deal with. Mike Dawson the sales person at Sopers was brilliant. From the moment of meeting to the handover there was no pushy selling and he kept us informed all the way

Sales

Each and ever person in BM Centre (Sopers of Lincoln) have provided an excellent sevice in a very professional manure.

Sales

Very satisfide with Soper BMW i have been to my local BMW dealership (Barons) in the past with company cars but not as good as Soper BMW that why i was willing to travel 2 hours to Soper BMW.Please pass on my thanks to Ryan@ Soper BMW.

Sales

Excellent service really friendly and professional

Sales

Great communications throughout process

Sales

Staff very helpful.

Sales

I’m a disabled driver when I went into the showroom staff very friendly and helpful I ordered a car done all paper work for it then I changed my mind the rep was so good with me I told him I had to think about it he said no problem

Sales

I’ve had several BMW’s in the past but never from the dealer before. Will be going here again - excellent!

Sales

Superlative service as always.

Sales

I am always impressed by the professional, informative and non-pushy manner in which I am treated at Soper of Lincoln.

Sales

confident product knowledge from sales dept .Deal was fair .

Sales

I didn't deal directly with the BMW centre as I used a third party broker.

Sales

always friendly, helpful, and do not put pressure on you to buy.

Sales

Danny the salesman was really really good and explained everything fully. Hospitality and service second to none.

Sales

Jonathan was a pleasure to work with, he was helpful, friendly and did everything he could to make the process easy as well as ensuring that I got exactly the right car and a great deal too. I cannot thank or recommend him or Sopee at Lincoln enough

Sales

I was in the showroom for over three hours trying to decode what vehicle i wanted and they didn't get fed up with me!

Sales

Top product back by top service

Sales

After a bad experience at a previous BMW dealer, the Lincoln branch and specifically Mike Taylor turned me around the whole experience from first visit to car collection was a smooth, non pushy, professional yet friendly experience.

Sales

from sales to handover the experience was first class, Rob Payne kept me informed of the cars progress through production and the car arrived on the day i requested, best experience ive had buying a new car.

Sales

Mike Taylor was professional and courteous the entire tine, even when he thought I was not go mg to buy a bmw.

Sales

Could not have done more to help us find what we were looking for.

Sales

Always had good service from the centre

Sales

I was completely satisfied, it was a big step & a big commitment for us. The sales staff in Lincoln did everything to listen & answer questions & provide information - and give time to think - nothing was too much trouble to explain to me or my wife

Sales

Very friendly, approachable, knowledgeable group of people. Good coffee!

Sales

Staff helpful and knowledgeable. Offerered further support post delivery

Sales

Overall very satisfied from enquiring about car to purchase

Sales

Excellent service

Sales

Have used this sales team and dealership before and they know mypreferences well.

Sales

Dealt with professionally and the process was relatively simple.