Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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June Dainty

Receptionist & Baker
  • Years at the dealership 11
  • Years in the industry 11
  • Department BMW
  • Hobbies Baking, Gardening & Swimming

Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW
  • Hobbies Horse Racing, Baking & Travelling

Nigel Storey

General Sales Manager
  • Years at the dealership 8
  • Years in the industry 23
  • Department Sales
  • Hobbies Golf & Dog Walking

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales
  • Hobbies Motorsport & Tennis

Rob Payne

BMWi Brand Manager
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales
  • Hobbies Computing, technology and travel.

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales
  • Hobbies Cycling & Walking

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales
  • Hobbies Holidays & Rugby

Jonathon Mee

New Car Sales Executive & Motability Specialist
  • Years at the dealership 1
  • Years in the industry 2
  • Department Sales
  • Hobbies Rugby & Food

Roy Tan

Used Car Sales Manager
  • Years at the dealership 10
  • Years in the industry 15
  • Department Sales
  • Hobbies Eating Out & Travel

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales
  • Hobbies Football and gym.

David Noble

Used Car Sales Executive
  • Years at the dealership 2
  • Years in the industry 14
  • Hobbies Music & Football

James Laverick

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Paul Selby

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 30
  • Department Sales
  • Hobbies Golf & Fishing

Stefan Parry

New Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales
  • Hobbies Eating & Football

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 5
  • Years in the industry 32
  • Department Finance
  • Hobbies Shooting, Cycling & Swimming

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service
  • Hobbies Golf, Skiing & Classic Aviation

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service
  • Hobbies None

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service
  • Hobbies Cooking, Going to the Gym and Socialising with Friends and Family.

David Beeson

Driver
  • Years at the dealership 7
  • Years in the industry 7
  • Department Service
  • Hobbies Mountain Biking & Motorsport

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts
  • Hobbies Football & Cycling

Mark Hamson

Parts Advisors
  • Years at the dealership 8
  • Years in the industry 8
  • Department Parts
  • Hobbies None

Jo Lincoln

Retention Manager
  • Years at the dealership 9
  • Years in the industry 14
  • Department Marketing
  • Hobbies Cooking, Eating Out, Excercising & Live Music

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Said I didn’t have run flats so had to buy two next run flats (actually did have run flats) sat in Show room for 8 hours so lost a days pay because of the mistake and poor resolve.

Service

The service has been very helpful and efficient, however the issue is not yet resolved.

Service

See first answer. Also, lack of courtesy car was a problem.

Service

All staff been most helpful and courteous.

Service

Very good service

Service

The Dealership has proven its desire to satisfy customer expectations and has been proactive in resolving any problem.

Service

Satisfied with the service but still tainted by the lack of free courtesy car.

Service

My vehicle was quickly assessed, booked in and repaired. Also has a pleasant waiting area.

Service

As before - excellent facilities, friendly and professional staff, reasonable prices for a main dealer

Service

The service level from Soper BMW is second to none!

Service

Had to wait around for a hire car upon dropping my car off. Waited 20 minutes to get seen when I arrived to collect my car. Car not washed or vaccumed despite the car being there all day.

Service

Very good staff let down by bmw parts supply and tyre pricing

Service

Polite, prompt communication from all in the team.

Service

Great level of service from reception and service team.

Service

Nothing a trouble

Service

Quite Expensive for a service but overall fine,

Service

There were a few issues when booking the service via the mobile site. My service pack allowed me to book a FOC air con service as well as an oil service plus filters. I received a call the next day stating the air con was an error on the system.

Service

Friendly welcome, professional service; had smart paint repair which was done very well indeed.

Service

Good service and completed in stated time

Service

Very good service from the staff in the dealership. Made very welcome with access to coffee and wi-fi while i waited.My only gripe would be the cost of the service which seemed excessive. £270 to replace oil and filters which took max 90 minutes.

Service

A courteous and efficient reception, with the car returned on time

Service

Because they did the job but didn’t give me a ring to say how much the work was going to be so was a little shocked to find the work done and then the price tag

Service

They have always looked after me very well

Service

People that are interested in the customers needs

Service

Goodwill gesture made. Excellent service.

Service

Kept well informed

Service

Excellent service

Service

Repairs were swift and additional matters requested were dealt with admirably. However as no courtesy car was supplied and when collecting my vehicle, little effort was made to accommodate a slightly delayed pick up time.

Service

I waited for 90 minutes while my first service was undertaken, throughout this I was able to work remotely from the business centre facility and enjoy some very nice coffee! The impact on me was minimal as I was able to work agile without disruption.

Service

Very happy with the required repair.

Service

I know its more expensive but I trust its the right service

Service

My concern was the price of the service - I will probably go to an independent next time as I can't really justify paying these prices on a 6 year old car.

Service

Get the job done and good tehnical feedback

Service

Problem resolved

Service

Swift response to BMW emergency assist

Service

All issues reported appear to be fixed in full and communication and general customer service was very good.

Service

Work carried out on time; I was kept informed appropriately.

Service

The booking was efficient and the service time estimate correct.

Service

Sophie the service advisor absolutely brilliant

Service

Yea fineExcellent job on dent removal And service advisor offered A very professional service

Service

Kept me informed about the progress of the car and washed it afterwards

Service

Car was late from wash and I had booked a time critical waiting slot

Service

Lucy explained work to be completed on my car very efficiently and was very clear and knowledgeable. Once work was completed, the findings were all explained and further work given a time frame so I knew when to bring the car back in the future.

Service

Friendly and very knowledgeable

Service

Sophie on reception is really great very helpful and Paul the chief technician is brilliant too

Service

Jason Child work very hard to find us a satisfactory solution to the problem with the car

Service

Confidence that the service had been carried out correctly

Service

Seems like everything was thoroughly checked and seems good value for the service received. The dealership is comfortable and I was able to work whilst waiting for the car to be ready. Staff were really polite and friendly.

Service

No problems experienced but they are expensive

Service

A

Service

Staff extremely helpful and friendly. Problem with booking however this was resolved quickly and efficiently. Updated with emails and videos of further work required. Further work required carried out on the day. No hassles.

Service

Everything happened as was detailed and on the time frame provided.

Service

Satisfied with service, but had to wait a couple of weeks for a courtesy car to be available

Service

car is serviced as arranged and ready on time. Good waiting area and friendly staff

Service

As above

Service

quick and good service

Service

Same answer as above. Felt welcomed. Looked after. Thanks

Service

Friendly and efficient and careful to check for understanding

Service

Work completed as agreed,no issues,"enjoyable experience"

Service

Because I am able to drive away with the reassurance that my car is safe for me to drive and that all systems have been thoroughly checked. As a widow now, I need this reassurance.

Service

No hassle booking in job done by next day

Service

The service I received from Sopers. Was 1st class ,especially the personal service I received from Sophie Tyler

Service

Everything was done to make me feel an important customer.

Service

No problems completed as requested

Service

Good communications. Problems with the vehicle were quickly diagnosed and suggestions proposed to rectify the situation.

Service

Always give prompt service, polite reception, given a cup of coffee and sometimes cake which after a long journey or tiring day shopping is very welcome.They keep you informed if anything needs doing and provide you with a lift into town.

Service

I was very satisfied but there is always room for further improvement.

Service

waiting times could be improved

Service

I feel confident when collecting my car after a service that it has been professionally handled and any work carried out to a high degree and that my car is safe for me to drive.

Service

Excellent service and refreshing not to have any up selling unlike my previous experience at Mercedes!

Service

Kept in touch throughout.

Service

The service was completed on time and everything was explained,clearly,to me.

Service

It was done quickly with a comprehensive debrief from the manager. The car valet was good.

Service

Always kept informed what is happening, video received via email explains what has been done , what needs doing.

Service

Original issue found has been dealt with and am kept up to date re a new part that is on order

Service

Vehicle wasn’t available at the estimated time no phone call to advise of any delay had to sit and wait for another 90 minutes

Service

Great service. Everything explained in detail in a simple enough way without being condescending.

Service

Pleasant and informative staff.

Service

Full explantaion of work caried out and future service requirements outlined.

Service

The service was done well, in the allocated time, & the car was clean inside & out when it was handed over to me.

Service

Very helpful. Gave us a lift into Lincoln. Car ready on time

Service

Staff nice and service went to plan

Service

A bit slow with the coffee.

Service

Originally told that car would be available on Wednesday. By 17:00 on Friday I had heard nothing, so phoned. There had been a problem with the color match, and the VHC had still not been done... why did I have to generate that call. No car until Mon.

Service

All done on time with car wash and valeting.

Service

I was kept in the loop with everything, and not left wondering how long things would take to resolve.

Service

You delivered on time and completed everything I needed. The tyre replacement was sorted with a little discussion- you didn't have the same tyres but offered an acceptable option

Service

As above commpletly satisfied well done

Service

Work carried out well & car returned to me immaculate

Service

The quality of service was excellent, the only slight negative was the extended time it took to complete the work (or starting the work was delayed).

Service

Booking was easy. When there was a problem with the car, I really appreciated being taken into the workshop to have it explained to me. I was promptly given a lift home and phoned when the car was ready. But see answer to 3 below.

Service

confident product knowledge from sales dept .Deal was fair .

Sales

I didn't deal directly with the BMW centre as I used a third party broker.

Sales

always friendly, helpful, and do not put pressure on you to buy.

Sales

Danny the salesman was really really good and explained everything fully. Hospitality and service second to none.

Sales

Jonathan was a pleasure to work with, he was helpful, friendly and did everything he could to make the process easy as well as ensuring that I got exactly the right car and a great deal too. I cannot thank or recommend him or Sopee at Lincoln enough

Sales

I was in the showroom for over three hours trying to decode what vehicle i wanted and they didn't get fed up with me!

Sales

Top product back by top service

Sales

from sales to handover the experience was first class, Rob Payne kept me informed of the cars progress through production and the car arrived on the day i requested, best experience ive had buying a new car.

Sales

Mike Taylor was professional and courteous the entire tine, even when he thought I was not go mg to buy a bmw.

Sales

After a bad experience at a previous BMW dealer, the Lincoln branch and specifically Mike Taylor turned me around the whole experience from first visit to car collection was a smooth, non pushy, professional yet friendly experience.

Sales

Could not have done more to help us find what we were looking for.

Sales

Always had good service from the centre

Sales

I was completely satisfied, it was a big step & a big commitment for us. The sales staff in Lincoln did everything to listen & answer questions & provide information - and give time to think - nothing was too much trouble to explain to me or my wife

Sales

Very friendly, approachable, knowledgeable group of people. Good coffee!

Sales

Staff helpful and knowledgeable. Offerered further support post delivery

Sales

Overall very satisfied from enquiring about car to purchase

Sales

Excellent service

Sales

Have used this sales team and dealership before and they know mypreferences well.

Sales

Dealt with professionally and the process was relatively simple.

Sales

The customer service was brilliant at all stages.

Sales

Good communication again before and on the collection day. Paperwork went smoothly and walking into the new car collection area was quite an experience.

Sales

Usual good service

Sales

Because I was completely satisfied

Sales

Consistent every time . You know you are going to get good care .

Sales

Great service and communication.

Sales

The whole experience was not rushed , they took the time to explain everything about the car, the finance options available etc