Explore the dealership

Welcome to Soper of Lincoln

Here at our Centre, we understand that the needs of BMW drivers are highly specialised and individual; that's why we are confident that we have the expertise and knowledge to help in every possible way. We have many strings to our bow, including Sales, Service, Parts, Corporate, Customer Service Department as well as other "behind the scenes" departments. Please take a look around our centre.

Meet our team

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June Dainty

Receptionist & Baker
  • Years at the dealership 11
  • Years in the industry 11
  • Department BMW
  • Hobbies Baking, Gardening & Swimming

Joanne Williams

Receptionist
  • Years at the dealership 18
  • Years in the industry 18
  • Department BMW
  • Hobbies Horse Racing, Baking & Travelling

Nigel Storey

General Sales Manager
  • Years at the dealership 8
  • Years in the industry 23
  • Department Sales
  • Hobbies Golf & Dog Walking

Eric Spencer

New Car Sales Manager
  • Years at the dealership 2
  • Years in the industry 11
  • Department Sales
  • Hobbies Motorsport & Tennis

Rob Payne

BMWi Brand Manager
  • Years at the dealership 3
  • Years in the industry 3
  • Department Sales
  • Hobbies Computing, technology and travel.

Mike Dawson

New Car Sales Executive
  • Years at the dealership 17
  • Years in the industry 27
  • Department Sales
  • Hobbies Cycling & Walking

Mike Taylor

New Car Sales Executive & Motability Specialist
  • Years at the dealership 10
  • Years in the industry 16
  • Department Sales
  • Hobbies Holidays & Rugby

Jonathon Mee

New Car Sales Executive & Motability Specialist
  • Years at the dealership 1
  • Years in the industry 2
  • Department Sales
  • Hobbies Rugby & Food

Roy Tan

Used Car Sales Manager
  • Years at the dealership 10
  • Years in the industry 15
  • Department Sales
  • Hobbies Eating Out & Travel

Matthew Porter

Used Car Sales Executive
  • Years at the dealership 3
  • Years in the industry 6
  • Department Sales
  • Hobbies Football and gym.

David Noble

Used Car Sales Executive
  • Years at the dealership 2
  • Years in the industry 14
  • Hobbies Music & Football

James Laverick

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department Sales

Paul Selby

Used Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 30
  • Department Sales
  • Hobbies Golf & Fishing

Stefan Parry

New Car Sales Executive
  • Years at the dealership 1
  • Years in the industry 5
  • Department Sales
  • Hobbies Eating & Football

Arnold Ratcliffe

Retail Manager
  • Years at the dealership 5
  • Years in the industry 32
  • Department Finance
  • Hobbies Shooting, Cycling & Swimming

Chris Appleby

Service Manager
  • Years at the dealership 8
  • Years in the industry 32
  • Department Service
  • Hobbies Golf, Skiing & Classic Aviation

John Pettifer

Workshop Controller
  • Years at the dealership 9
  • Years in the industry 23
  • Department Service
  • Hobbies None

Yasmin Anderson

Service Advisor
  • Years in the industry 2
  • Department Service
  • Hobbies Cooking, Going to the Gym and Socialising with Friends and Family.

David Beeson

Driver
  • Years at the dealership 7
  • Years in the industry 7
  • Department Service
  • Hobbies Mountain Biking & Motorsport

Neil White

Parts Manager
  • Years at the dealership 25
  • Years in the industry 30
  • Department Parts
  • Hobbies Football & Cycling

Mark Hamson

Parts Advisors
  • Years at the dealership 8
  • Years in the industry 8
  • Department Parts
  • Hobbies None

Jo Lincoln

Retention Manager
  • Years at the dealership 9
  • Years in the industry 14
  • Department Marketing
  • Hobbies Cooking, Eating Out, Excercising & Live Music

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Vehicle health check carried out FOC. Good efforts to resolve the vehicle fault.

Service

Great Service.

Service

They collected the car as agreed and returned it earlier than expected.

Service

I Have always found them very helpful.

Service

The service received is of a high standard and the feedback given by the BMW team both as a video and personally is very good and most informative.

Service

Excellent service keeping me informed as service went along

Service

staff are always polite and knowledgeable

Service

Times and cleanliness of the vehicle

Service

My husband details our car regularly and commented that the car wasn't cleaned very well following the service. However great cake made by the receptionist :-)

Service

Service and MOT were done on-time with a full explanation of findings.

Service

My first BMW was bought at this dealer, everytime I took it back I received great service with offers of lifts to work or home. I bought my current BMW from a different dealer, due to the specification of the car, and I wasn't offer similar level

Service

They sold me car with a lot of problems and I feel I’ve been mis-sold the car. As this was my first car and first BMW experience, they were very helpful up until the 14 days from purchase gone and everything went the wrong way. Never again Bmw

Service

Excellent service, very good environment, great staff.

Service

Very professional and friendly staff

Service

Despite booking a drop off time and pick up time later in the day, I am always kept waiting 20 to 30 minutes to see a service assistant. I don't want this inconvenience when I am trying to get off to work and like wise when I want to get home.

Service

Good, although took near on 20mins just to drop keys off????

Service

very efficient met expectations

Service

Excellent service overall

Service

Good feedback, total reassurance, vital communication given on a regular basis, knowing there is always someone to speak to

Service

Received a positive welcome as always, MOT completed in 90 minutes and a good space to work with great Wi-fi and coffee whilst waiting for the car

Service

I received a call after the service, to arrange a service. Seems there’s an internal communication issue?

Service

From the delightful Tracey on reception to the whole team, very polite, welcoming and impeccable customer service

Service

Fruitful encounter

Service

Had my car checked whilst I waited

Service

Service carried out as per service manual

Service

Clonking steering issue on my X3 has returned despite a (free of charge) fix that was supposed to cure it

Service

As per previous comments.

Service

There was a mistake with my appointment. when I arrived they told me my service was booked in on the day I had already said I couldn’t attend. It would have obvious there was a mistake if BMW had sent an email stating the time and date of my service.

Service

Good customer care and quick routine maintenance but courtesy wash and vacuum of the car was not good at all

Service

Super result

Service

Waited over 10 minutes to be seen when dropping car off. Should be able to drop car off with service reception.

Service

The booking process was easy, the service was completed promptly and a full explanation of what was done adds value too.

Service

BMW assistance was great - 5 stars

Service

Completed within expected time

Service

Feedback after service was comprehensive

Service

disappointingly this visit wasn’t up to their usual standard. Booked in for a while you wait appointment, unfortunately vehicle didn’t move for over an hour (90 min appointment). Quickly rectified once brought to their attention

Service

Good all round service, Jasmine On service reception very pleasant and helpful

Service

Reception staff be driver for lifts excellent as always, service reception staff not so attentive this visit

Service

Good mechanical service. Very lax front of house.

Service

Somewhat disappointed work hadn't started until after 3pm in view that I left the car the night before. However, the complimentary valet was excellent and wasn't sure it was my vehicle upon my return.

Service

Being told the service was to be 1hr, I decided to wait for it. It took 3 hours and throughout nobody could inform me of how much longer it would be. It took another 20 min before an invoice could be produced. As a result I missed my next appointment

Service

Well looked after and the service was completed on time.

Service

Done in a timely manner and car was handed over very clean.Lucy Butler was brilliant and very professional,

Service

Very friendly and excellent service

Service

Work completed efficiently.

Service

Good service.

Service

Only problem was unavailability of a part which meant me returning to the dealership on another day. Otherwise everything fine.

Service

Work completed as agreed. Information given and recommendations made.

Service

Got the job done without fuss. provided me with good service.

Service

They collected car and contact from driver to service desk was very professional

Service

excellent polite service. clean, pleasant surroundings and facilities.

Service

Because I was completely satisfied.

Service

When I brought the car in myself was treated very well

Service

The mechanical service was satisfactory but my experience of customer care by the service representative was unsatisfactory

Service

The time between contact of text to say that the car was complete then a phone call to arrange pick up after a wash and vac nearly 2 hours. No wash and vac was done on the car, very disappointed

Service

Helpful

Service

Lucy was great but in reference to the question the answer I'm out of pocket for bad build quality and still waiting on the damage to my bumper. Even more annoyingly it won't let me submit the survey unless I change my score to 5.

Service

To be told that my warranty after two weeks did not cover 'normal wear and tear' is ridiculous and that I should attempt to fix the problem myself and or risk having to pay for the things that had gone wrong. Terrible!

Service

Staff are very professional, friendly and helpful. Received video of car inspection and prompt report. All very straight forward with no fuss.

Service

Everything is so easy, The staff are so friendly.

Service

Excellent service and customer approach

Service

great service as usual (expect the windows were very poorly washed and smeared). My issues are with the car, not Soper BMW who i think are a great dealership.

Service

Staff are professional , friendly ,and very courteous at all times.

Service

Always happy to help and polite

Service

Carried out the service efficiently and I got the car back the same day

Service

Your quote was very competitive

Service

Stefan Parry at Sopers was a pleasure to deal with and made the car buying process enjoyable and straightforward.

Service

Four new tyres fitted, not one was the correct pressure, ranged from 1.8 to 2.5bar, should be 2.6bar. Also presure monitor not reset.

Service

Really satisfied with the customer service I received when purchasing my car and the follow up phone call a few days later. Handover was clear and clearer explained some of the different features.

Sales

completely satisfied in all aspects

Sales

Mike Taylor, who we have always dealt with was excellent as usual. However, BMW UK let the side down with delays in getting a sat nav code and then systems failing a few times, unable to complete handover on arranged date.

Sales

Pleasant and obliging staff and a good experience with the salesman.

Sales

Great customer service highly efficient great knowledge of product

Sales

They could not satisfy the details of the order - originally we ordered a car in blue. We got one in black but that was OK.

Sales

Excellent level of customer focus

Sales

Mike was really informative and helpful.

Sales

All aspects excellent

Sales

the engine management light issue as above

Sales

Could not fault the service

Sales

See above - the price negotiations were unnecessarily lengthy in our view. But polite and courteous throughout.

Sales

As for the reasons outlined within answer for question 1.

Sales

I was looked after very well by the team at Soper BMW and Mike Dawson who sold me the vehicle. Kept in touch throughout and the handover went smoothly, a great experience.

Sales

Mike Taylor was excellent

Sales

I think I must have tested Jonathan Mee to his limitCould go on for everBasically always got back to meI haven’t been in good healthAnd he was very patient That is the main reason I got a bmw and not another merc.

Sales

Probably not the best time for me to buy. The sales person made it ok.

Sales

Jamie at Soper was excellent, true honest character, and has helped me get a car I smile at every time I drive

Sales

Friendly staff and nice environment

Sales

Probably the best dealer I’ve used. Clean, comfortable and a great experience overall.

Sales

All good.

Sales

They assisted me to overcome some issues I had, kept me totally informed of progress, had good product knowledge and looked after us well.

Sales

As stated above. All my experience was very pleasant and dealt with how I would expect a prestige motor dealer to conduct itself.